|Category||Games, Video and Entertainment|
|Description||Enterprise Social Loyalty|
|Angel, 8/11 |
|Seed, 2/12 |
|Seed, 3/13 |
|Debt, 9/12 ||$130k|
Fanzy is an always-on, enterprise class social loyalty platform. Fanzy drives significant ROI by enabling enterprises to capture more value from their social marketing budgets. Enterprises with multiple social accounts can leverage influencers from all of their social fan bases to spread the word about current top marketing priorities thereby reducing their overall cost per click and social impression.
Fanzy gamifies the experience of being a fan by rewarding fans for their social activity around brands, TV shows, films, celebrities, sports teams, athletes and more. As Fanzy fans generate buzz for brands, they unlock real life rewards, social achievements and are ranked for each Fanzy they join based on Fanzy’s proprietary FanScore. Fanzy currently drives amplification of marketing messages on Facebook, Twitter, YouTube and Instagram.
Over 25,000 Facebook Pages are using Fanzy, including MTV shows like Pimp my Ride and Awkward, musicians including Nicki Minaj, LMFAO and Janis Joplin, sports teams the Detroit Pistons and Sacramento Kings, movies including Drive and brands including Smirnoff’s, Spotify, Ford, Microsoft, Dairylea, Living Social, Hotels.com, APB Reloaded, TF1 and the NRJ Awards.
Fanzy offers several tiers of service including fully white-labeled applications. White-labeled applications enable brands to reward fans for any online or offline action.