Fan Centric provides direct to fan communications via email, SMS text, landing pages, and outbound voice for record labels, concert promoters, musical artists, sports teams, and other marketers seeking to establish a fan base for ongoing communications.
Fan Centric is a partnership between JamBase.com and HyperDrive Interactive, two veteran organizations working with grassroots marketing, interactive advertising, and Word of Mouth Marketing. JamBase has served the needs of promoters, artists, music festivals, and labels since 2000 and is considered a pioneer in geo-targeted music promotion online.
HyperDrive Interactive is a full-service interactive marketing firm and a member of the WOMMA (Word of Mouth Marketing Association). In 2003, these firms joined forces to introduce the first purpose-built direct-to-fan marketing platform for the music industry. Today, Fan Centric has over 150 clients who have delivered thousands of successful interactive marketing programs directly to fans at low cost with high impact.
The primary product of the firm is “FanMail Marketing,” a subscription based online account product powered by an exclusive technology partnership with ExactTarget, the global leader in one-to-one communication solutions. ExactTarget powers communications solutions for more than 6000 clients including Expedia.com, Home Depot, T Mobile and Careerbuilder.com. They are rated “best in business suitability” by Jupiter Research and are considered the top Email Services Provider (ESP) in terms of deliverability, ease of use, and stability.