|Seed, 12/2011 ||€140k|
eXenSa is developping an e-commerce recommendations solution : eXenSa SalesAdviser. It serves to automate up-selling / cross-selling and other personnalization of a e-commerce site.
Recommendations is a must have for any serious e-commerce business. In a typical retailer site, recommendations can drive between 25 and 45% of the sales, and because they allow a customer to find more quickly the products that fits their needs, it can boost e-commerce revenues by 10-25%.
eXenSa has its origin in a new data-mining algorithm able to make very relevant inference from text data AND from usage data. It also allows to combine one’s salesmen knowledge with the empiric data of a site’s visitors, and will even allow recently added products to appear in recommendations thanks to its semantic understanding of products descriptions.