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General Information

Websiteexelate.com
Blogexelate.wordpress...
Twitter@exelate
CategoryAdvertising
Phone646.380.4400
Emailsales@exelate.com
Employees
Founded2007
DescriptionData for Digital Media Campaigns

Offices

Show All Offices

People

Founder
CEO
SVP Audience Development
VP Platform Distribution
VP Research and Development
Director of Sales, West
Director of Marketing
CTO & Co-Founder
Board Advisor

Former People

CFO
Director of Sales, East
GM, Data Marketing Solutions

Funding

TOTAL $32M
FUNDING TOTAL $32M
Series A, 10/07
Carmel Ventures
$4M
Series B, 8/10
Menlo Ventures
Carmel Ventures
Trident Capital
$16M
Series C, 9/12
NewSpring Capital
Carmel Ventures
Menlo Ventures
Trident Capital
$12M

Tags

eXelate

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data™ - customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.

Recent Milestones

Videos

Above:

Meet eXelate

Added: 1/18/12
Above:

eXelate Presents: A Publisher’s Tale - Master Your Domain

Added: 1/18/12
Above:

eXelate’s Modeled Audience eXtension (maX)

Added: 5/16/12
Above:

eXelate’s Sh*t Digital Media Folks Say

Added: 6/25/12

Screenshots

eXelate screenshot
Above: Segment Management
Uploaded: 1/18/12
eXelate screenshot eXelate screenshot eXelate screenshot

Products

DataLinX- Data Marketing Platform (DMP)

Launch Date2011

The DatalinX data marketing platform (DMP) allows data owners and publishers to sell data transparently or anonymously. Set price controls, white-list advertisers, manage tags, monitor latency and more.

eXelate Premium Data

eXelate Premium Data allows marketers to target digital advertising based on online purchase intent, household demographics and behavioral propensities. We provide actionable across 350M online consumers worldwide.

Traffic Analytics

Compete

Exelate

Sources

  1. eXelate takes $4M for twist on targeted advertising (venturebeat.com) [edit]
  2. As Regulatory Scrutiny Intensfies, Ad Targeter eXelate Adds To Second Round (paidcontent.org) [edit]
  3. eXelate Raises $12 Million in Series C Funding (finance.yahoo.com) [edit]
  4. eXelate Names Mark S. Zagorski as New Chief Executive Officer (exelate.com) [edit]
    eXelate Names European Behavioral Targeting Pioneer Alain Sanjaume General Manager UK and France (exelate.com) [edit]
    eXelate Launches DataLinX Data Management Platform (exelate.com) [edit]
    MarketWatch (marketwatch.com) [edit]
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Last Edited 5/20/13

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