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General Information


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Founder & Board Member
VP Platform Sales
SVP Analytics
SVP Product Management
SVP Corporate Development
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Series A, 10/2007
Carmel Ventures
Series B, 8/2010
Menlo Ventures
Carmel Ventures
Trident Capital
Series C, 9/2012
NewSpring Capital
Carmel Ventures
Menlo Ventures
Trident Capital



eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 800M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit or follow @eXelate.

Recent Milestones



eXelate’s Modeled Audience eXtension (maX)

Added: 6/19/13

eXelate’s Sh*t Digital Media Folks Say

Added: 6/19/13

eXelate’s Dollar Data Club

Added: 1/13/14


eXelate screenshot
Above: optiX - Consumer Profile (Passions)
Uploaded: 1/14/14
eXelate screenshot
Above: optiX Screenshot - Consumer Profile Funnel
Uploaded: 1/14/14
eXelate screenshot
Above: optiX Screenshot - Consumer Profile (Finance)
Uploaded: 1/14/14


eXelate conneX

For those looking to expand their data distribution and profit, eXelate conneX is the cloud infrastructure service that provides the reach, throughput, and reliability to maximize scale. Unlike other distribution services, conneX differentiates with:

reach – extensive number of media platforms throughput – volumes of sync with platforms reliability - enterprise-grade infrastructure and experienced account managers

eXelate eXchange

For those seeking to target the best online audience, eXelate eXchange is the online data marketplace that provides smart data to maximize the return on audience targeting. eXelate eXchange comprises our premium demo, interest, and intent data from some of the most trusted names online. Unlike other online marketplaces, eXelate eXchange is unique because it is:

accurate - third party verified and granular actionable - global reach across platforms agile - real-time and flexible

eXelate optiX

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Traffic Analytics




  1. eXelate takes $4M for twist on targeted advertising ( [edit]
  2. As Regulatory Scrutiny Intensfies, Ad Targeter eXelate Adds To Second Round ( [edit]
  3. eXelate Raises $12 Million in Series C Funding ( [edit]
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Last Edited 4/10/14

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