Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information


Davis Square


Board of Advisors
Board Chairman
Head of Sales




Evergage, formerly Apptegic, helps web businesses boost conversions throughout the customer lifecycle with behavior-based personalization.

The point-and-click solution makes it easy to create personalized user experiences that increase conversion rates not just at the top-of-the-funnel, but also within your web application, by promoting relevant, timely actions to every user based on who they are, what they have done, and what stage they are at in the customer lifecycle.

Besides being able to personalize inline content on any page, Evergage users are also able to create onsite/in-app messages to further capture attention and drive action. Currently, there are 3 types of messages that can be created and personalized within Evergage (besides inline content personalization):

  • Header and bottom bars often used for promoting relevant content
  • Pop up messages used for driving specific actions
  • Call out messages that can be used to point out specific features that the user has not engaged with or to guide new users in an onboarding walkthrough.

Evergage’s point-and-click visual editor allows anyone in an organization (especially marketers) the ability to easily setup behavior analytics and personalize user experiences in minutes, without I.T. or development resources.

For more information, visit A free product is available to try out Evergage for yourself on your website before signing up for a paid account.

Recent Milestones

  • Check
    Evergage — Jim Baum joins Evergage as Chairman of the Board. (10/7/13)
    Posted 10/16/13 at 10:36am via
  • Check
    Evergage — Evergage adds Arthur Sweetser as CMO, Jack Drew as head of Sales (9/20/13)
    Posted 10/16/13 at 10:35am via
  • Check
    Evergage — Evergage launches freemium service for web personalization (8/8/13)
    Posted 10/16/13 at 10:31am via
  • Check
    Evergage — Apptegic selected as TechCrunch Disrupt Startup Battlefield Finalist 2012 (5/22/12)
    Posted 5/23/12 at 4:03am via
  • Dollar
    Evergage received $2M in Seed funding. (5/22/12)
    Posted 12/12/12 at 9:55am via
  • Dollar
    Evergage received $250k in Seed funding. (6/9/11)
    Posted 10/16/13 at 10:52pm
  • Check
    Evergage added Cory von Wallenstein as Board of Advisors. (2/1/11)
    Posted 7/5/11 at 7:19pm
  • Check
    Evergage added Jim Baum as Board Chairman.
    Posted 10/16/13 at 10:28am



Evergage for Marketing

Added: 10/16/13


Evergage screenshot
Above: Visual Editor
Uploaded: 8/6/13


  1. Citation Needed [add]
  2. Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers ( [edit]
  3. TechCrunch: Apptegic uses Big Data to help companies retain and upsell customers ( [edit]
    TechCrunch: Apptegic now Everage ( [edit] [edit] [edit]
Edit This Page
Last Edited 1/27/14

Revision History RSS Picture

Jobs & Fundraising


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize ยป

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy