EV-Plus
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The Company: EV-Plus is a technology company, founded in January 2010 with the goal of researching, developing and commercializing applications in the field of artificial intelligence for the online gaming industry.

Company Mission Statement: EV-Plus main goal is becoming a world leading online social gaming company.

The Team:

Alex Frenkel, Co-Founder, CEO. Holds BA and MA in Clinical Physiology. Expert on game theory and social media.
Eric Shellef, Co-Founder, CTO. Holds B.Sc. in Electrical and Computer Engineering and Holds PhD from the Weizmann institute in Mathematics. Algorithm development specialist.
Kobi Ben-Tzvi, VP R&D. Seasoned R&D expert with over 10 years experience leading development teams at large companies and start-ups.
Itai Yaskil, Product Marketing with over 9 years experience in leading companies, Texas Hold’em expert.

The Products: The first product released May 2010 includes a client software and social website a. Its main goal is to give poker players on Facebook (Zynga poker - the largest poker room on facebook) a better playing experience by getting feedback while they play. Further development includes an original Facebook game and add-ons for other popular social games.

The Technology: For over two years the founders have been developing mathematic algorithms resulting in a strong Texas Hold’em Artificial Intelligence (AI). The AIâ€™s uniqueness is its breakthrough opponent modelling component using real-time Nash Equilibrium calculations. Ability to integrate with existing social games and provide major added value to the players.

The Business Model:

Micro-Payments - Users will buy packages of credit. Similar to the Zyngaâ€™s virtual currency model.
B2B â€“ cooperation with social games companies (Zynga, Playdom, Crowdstar, Playfish and others) in a rev-share model.