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Etsy

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Etsy is a website that allows users to buy and sell handmade items. The company charges users a flat listing fee (of 20 cents per items), and takes a commission of 3.5% off all items sold. Etsy has a very slick Flash interface, which, combined with a smart taxonomy for listing items, makes it easy for users to find items, and helps sellers improve visibility. Items are listed under broad categories, such as Accessories, Clothing, Art, etc., and further listed under user-defined tags. Since its launch in June 2005, the site has continually added new widgets and features, and has seen corresponding growth. As of December 2007, the site boasts over 100,000 registered sellers, and has seen over 2 million sales.

Milestones

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• 
  Etsy acquired Adtuitive. (12/18/09)
  Posted 12/18/09 at 12:20pm
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  Etsy received $27M in Series C funding. (1/1/08)
  Posted 1/30/08 at 10:35pm
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  Etsy received $3.25M in Series B funding. (7/1/07)
  Posted 12/22/07 at 12:40am
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  Etsy added Siddharth Anand as VP of Engineering. (4/1/07)
  Posted 12/21/09 at 8:01pm
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  Etsy received $1M in Series A funding. (11/1/06)
  Posted 12/22/07 at 12:40am
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  Etsy received $315k in Angel funding. (6/1/06)
  Posted 12/22/07 at 12:34am
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  Etsy added Robert Kalin as CEO, Co-founder, Board Member.
  Posted 12/22/07 at 12:24am
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  Etsy added Maria Thomas as CEO, Board Member.
  Posted 4/1/08 at 4:08pm
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  Etsy added Chris Maguire as Co-founder.
  Posted 12/22/07 at 12:25am
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  Etsy added Jared Tarbell as Co-founder.
  Posted 12/22/07 at 12:26am
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  Etsy added Chad Dickerson as CTO.
  Posted 7/22/08 at 10:08am
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  Etsy added Caterina Fake as Board Member.
  Posted 12/21/09 at 2:02pm
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  Etsy added Fred Wilson as Board.
  Posted 1/30/08 at 10:37pm
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  Etsy added Jim Breyer as Board Member/Investor.
  Posted 1/30/08 at 10:39pm
• 
  Etsy added Haim Schoppik as Co-founder.
  Posted 12/22/07 at 12:25am

Videos

Screenshots

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Above: Home Page
Uploaded: 12/22/09

Products

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Etsy

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Website	etsy.com
Stage	Live
Tags	ecommerce

Etsy has a number of features for users who are looking for items to buy. Their “Geolocator” makes it easy to sort items by location. The site also allows sellers customized storefronts to display their items to buyers.

Above: Etsy Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Compete

Sources

1. Crafts Site Etsy Buys Ad Platform Adtuitive (paidcontent.org) [edit]
2. techconfidential.com [edit]
3. techconfidential.com [edit]
4. techconfidential.com [edit]
5. Etsy Raises $27 Million; Accel’s Jim Breyer Joins Board (techcrunch.com) [edit]