| Website | etoro.com |
| Category | Consumer Web |
| Phone | + 357 25 02504 |
| Employees | |
| Description | Consumer Forex Trading Platform |
| Total | $8M |
| Series A, 1/07 Cubit Investments Eli Barkat Yuval Rechavi Chemi Peres Yaron Adler Ofer Adler | $1.7M |
| Series B, 3/09 BRM Capital Cubit Investments | $6.3M |
eToro is an innovative Forex trading platform that attempts to simplify the process of buying one currency and selling for another for users. The Israel-based company, recognizing the complicated concepts and graphs in Foreign Exchange trading that keep it from mainstream adoption, presents Forex trading in a simple, intuitive format.
Users, once they download a client, can practice playing or deposit funds for real money trading. Registering for a real money account on eToro actually opens an account at either RetailFX or IFX Markets, two foreign exchange brokers. In addition to simple trading, users can also compete in championships against each other to win money-prizes offered by the site.
| Website | etoro.com |
| Blog | etoro.net |
| Stage | Live |
| Launch Date | September 1, 2007 |
| Tags | money-management |
eToro offers four innovative games where users can experiment with Forex trading: Forex Marathon, where users pick two currencies to compete against each other in a race. Dollar Trader, where users speculate in the future value of the dollar. Globe Trader, where users select currency pairs and the amount they want to trade. Forex Match, where a currency of the user’s choosing competes in a rope-pulling match with another currency.
Users can compete in Championship matches with others to win money-prizes. Additionally, eToro has a chat feature, where users can chat with friends and other traders on the site.
