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Exit

Closed Date12/2011

General Information

Offices

Headquarters
1065 East Hillsdale Blvd.
Suite 301
Foster City, CA, 94404
USA

Funding

TOTAL $4M
FUNDING TOTAL $4M
Series A, 11/2006
Mustang Ventures
CGM Marketing
DG Incubation
$4M

Tags

Etology Closed down December 25, 2011

Etology

Etology saw the need to empower Website owners by allowing them to sell their AdSpace directly to Advertisers. Advertisers can place ads directly on sites. Etology serves text ads and banner ads in all types of standard ad units, including banners, skyscrapers and inline ads.

Etology sets strict guidelines for its participating Publishers and Advertisers. They manually review each Ad for Network Package and empower the Advertiser to Approve or Decline a particular Ad. The goal is to show how ineffective mass marketing text Ads can be, as used by Google and Overture, and to show the effectiveness of direct targeted Ads.

Recent Milestones

  • Check
    Closed. (12/25/11)
    Posted
  • Dollar
    Etology received $4M in Series A funding. (11/13/06)
    Posted 1/30/09 at 1:09pm via venturebeat.com

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Etology

Sources

  1. Etology raises $4 million for direct advertising on web sites (venturebeat.com) [edit]
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Last Edited 10/15/13

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