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Acquired byCoveroo

General Information


San Francisco, USA
333 Bryant Street
San Francisco, CA, 94107



Etchstar was acquired by Coveroo, Inc. on December 11, 2008.

Historical entry: Etchstar is an on-demand laser customization service. Etchstar sells custom iPods and custom laptop computers at the same prices as OEM’s, but with additional options for customization & personalization. Etchstar also customizes dog tags, metal business cards, Zunes, PC’s, Nintendo’s, skateboards and anything else you can dream up. provides turnkey on-demand product customization solutions. We work with leading OEMs and retailers to offer online shoppers premium products featuring custom art and text via engraving and direct-to-garment printing.

Etchstar’s massive but tightly curated licensed art library includes The Simpsons, The Godfather, Barbie, Family Guy, the CIA, Sponge Bob, Jeff Dunham, UCLA and only the best user uploaded art and logos.

Recent Milestones




Etchstar Custom Laser Engraving
Launch DateNovember 15, 2007

Etchstar offers an on-demand custom solutions platform that is a turn-key solution for brands, OEMs and online retailers and helps marketers unlock the untapped value of adding on-demand custom options to their product offering.

On-demand customization refers to the offer of product customization via Lean, Just-In-Time manufacturing processes. Customization can be as simple as a Monogram (ie, Lands End or JCrew) or it can involved every part of a product (ie, NikeID). Custom offerings are evaluated for the value they bring to the consumer as well as their operational complexity.

Etchstar is a turn-key solution for marketers looking for a way to integrate customization into their product offering as a way to harness consumer loyalty and passion, unlock greater retail margin, and ultimately increase sales. Email us for more.

Etchstar screenshot
Above: May, 08
Uploaded: 5/25/08

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