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Acquired byEveryday Health
Date9/2012

General Information

Offices

North Hollywood, USA
5250 Lankershim Blvd., Ste 720
North Hollywood, CA, 91601
USA

People

Co-Founder and CEO
Co-Founder & President
CFO
Chief Operating Officer
VP, Engineering
VP, Branded Content
SVP, Sales
SVP, Business Development and Partner Strategy
Show All People

Funding

TOTAL $6.88M
FUNDING TOTAL $6.88M
Series A, 4/2008
Ron Conway
Marc Andreessen
Georges Harik
Scott Banister
Cyan Banister
Michael Parekh
SV Angel
$5M
Venture Round, 5/2011
$1.88M

Competitors

Tags

EQAL

EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With more than 40 media properties, EQAL’s award-winning Media Networks include Jennifer Lopez.com; Bethenny.com; Elizabeth Banks.com; ToriSpelling.com; Lauren Conrad.com; Alicia Silverstone’s TheKindLife.com; Derek Hough.com; YouTube phenoms ElleandBlair.com and Michelle Phan.com; WalkWithWalgreens.com, KRAFT’s Effie Award winning RealWomenofPhiladelphia.com and others. The growing EQAL network reaches more than 60 million trend-setting consumers and generates billions of content impressions every month. EQAL Media Studios produces the portfolio of content for the YouTube Original fashion & beauty channel u look haute. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the “firsts” in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe.

EQAL’s pop culture-obsessed teams of editors; writers, designers and social media experts create multiplatform media properties in partnership with familiar personalities and brands across numerous verticals.

Umbrella is our proprietary social publishing platform that powers our network of highly interactive social websites and mobile apps. The core platform is an API that integrates dozens of third-party API’s, including Facebook, Twitter, YouTube, Foursquare, Instagram and more. Because Umbrella websites and applications are connected via API’s to popular social networks like Facebook and Twitter, our media properties are “service and device agnostic,” making it easy for fans to interact with the property on their favorite social network using their preferred device.

The Umbrella platform consists of a web-services application and RESTful API that provides a generic interface for dozens of third-party social API’s. Applications built on top of the Umbrella API can seamlessly read-write data across multiple services with fewer API calls and lower overhead. The platform includes a content management system and a mobile publishing application, and provides a framework for future application development including mobile consumer apps, connected-television apps, and more.


Our innovative “sponsored post” ad unit is integrated into the feed of content on the homepage of our celebrity websites and syndicated to social networks like Facebook and Twitter. Because the ads are shareable, like-able, and incorporate discounts and giveaways, they drive high levels of engagement and ROI. Leveraging our branded content team, brand advertisers can directly work with our celebrity partners to create an on-site “celebrity campaign” or a micro-site “branded community.”

EQAL’s worked with the biggest brands on earth, including Kraft, Walgreens, Avon, Clorox and more, and set the bar for social media advertising with the 2011 Effie award-winning Real Women of Philadelphia campaign.

The leadership team includes technology and creative executives from CAA, Disney, E! Entertainment, Firstborn, McKinsey, Trailer Park, MTV, FUSE TV, Idealab, and Amazon.

EQAL’s in house production arm, EQAL Studios, launched the YouTube Fashion & Beauty Original YouTube Channel, u look haute in April 2011. The core programming includes a mix of short form (3-5 minutes) and long form (12-22 minute) videos. u look haute features traditional celebrities like Lauren Conrad and Chelsea Kane, YouTube stars like Elle and Blair Fowler and developing YouTube talent in Mary Darling and Leah Ashley, ReNailz and Rachel DaMita in a slate of programming laid out like a network. The channel has consistently grown its audience in rapid succession through discovery and excitement over the episodic and on demand programming—viewership surpassed 1 million in 16 days; passed 2 million at the start of week 6; topped 3 million in less than eight weeks, exceeded 4 million just 17 days later and moved beyond the five million mark on July 6, three months after its launch, passing 7 million views in the first five months since its premiere. The channel debuted more than 140 videos totaling over ten hours of original programming in the first 15-week season.

Recent Milestones

  • Handshake
    EQAL was acquired by Everyday Health. (9/25/12)
    Posted 9/25/12 at 2:14am via techcrunch.com
  • Check
    EQAL added Jason Matthews as VP, Audience Strategy and Development. (5/29/12)
    Posted 7/23/12 at 7:47am
  • Check
    EQAL added Jill Siegel as VP, Communications and PR. (5/29/12)
    Posted 7/23/12 at 8:01am
  • Check
    EQAL added Nuria Santamaria as VP, Business Development and Partner Strategy. (5/29/12)
    Posted 7/23/12 at 7:59am
  • Check
    EQAL added Rachel Rosenbloom as VP, Celebrity Influencer Networks. (5/29/12)
    Posted 7/23/12 at 7:54am
  • Check
    EQAL added Audie Metcalf as VP, Branded Entertainment Group. (5/29/12)
    Posted 7/23/12 at 7:48am
  • Check
    EQAL added Maria Speranza as VP, Branded Entertainment Group. (5/29/12)
    Posted 7/23/12 at 8:07am
  • Check
    EQAL added Omid Hami as VP, Operations. (5/29/12)
    Posted 7/23/12 at 7:43am
  • Check
    EQAL added Dorian Garcia as VP, Interactive Design and Media Branding. (5/29/12)
    Posted 7/23/12 at 7:34am
  • Check
    EQAL added Pat Cheung as VP, Product. (5/29/12)
    Posted 7/23/12 at 7:30am
  • Check
    EQAL added Jason Black as VP, Celebrity Influencer Networks. (5/29/12)
    Posted 7/23/12 at 7:28am
  • Check
    EQAL added Betsy Tomasulo as SVP, Branded Content Business Development. (5/29/12)
    Posted 7/23/12 at 7:26am
  • Check
    EQAL added Douglas Strasnick as SVP, Business Development and Partner Strategy. (5/29/12)
    Posted 7/23/12 at 7:17am
  • Check
    EQAL added Bobby Wittenberg as VP, Video Production and Media Services. (5/29/12)
    Posted 7/23/12 at 8:13am
  • Check
    EQAL added Seth Jacobs as SVP, Sales. (5/29/12)
    Posted 7/23/12 at 7:09am
  • Check
    EQAL added Paras Maniar as Chief Strategy Officer and EVP, Corporate Development. (5/23/12)
    Posted 9/13/11 at 7:21am

Videos

Above:

This video was originally published on Beet.TV

Added: 8/6/08
Above:

This video was originally published on Beet.TV

Added: 8/6/08
Above:

This video was originally published on Beet.TV

Added: 8/27/08
Above:

This video was originally published on Beet.TV

Added: 6/12/09
Above:

This video was originally published on Beet.TV

Added: 9/30/11

Screenshots

Products

AlisonSweeney.com
Bethenny.com
ElleandBlair.com
JWOWW.com
KateModern
LaurenConrad.com
MichelePhan.com
NickCannon.com
RandyJacksonNext.com
RealWomenofPhiladelphia.com
TheKindLife.com
TyPennington.com
WalkWithWalgreens.com
ediTORIAL.com
lonelygirl15

Traffic Analytics

Compete

Eqal

Sources

  1. Everyday Health Has Bought Social Media Marketers Eqal (Price Up To $20M) (techcrunch.com) [edit]
  2. Lonely No More: Lonelygirl15 Production Company EQAL Gets $5 Million Funding (paidcontent.org) [edit]
  3. Lonelygirl15 Creators File To Raise $3.5 Million For Web Series Company EQAL (techcrunch.com) [edit]
  4. All Things D (mediamemo.allthingsd.com) [edit]
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Last Edited 4/9/13

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