|Acquired by||DG FastChannel|
|Description||Internet marketing technology|
|Venture Round, 7/2005 |
The Clark Estates
|Venture Round, 10/2007 |
Atoll Asset Management
Chesapeake Partners Management
Marketing Technologies Corporation, an Internet marketing technology company, provides digital products, services, and consulting for Internet marketers. It offers an online advertising campaign management and deployment product known as the Unicast Advertising Platform (UAP). The UAP permits publishers, advertisers, and their agencies to manage the process of deploying online advertising campaigns, which include creating the advertising assets, selecting the sites on which the advertisements would be deployed, setting the campaign parameters, deployment, and tracking of campaign results. The company also offers Unicast Online Advertising Suite, which includes Unicast Transitional comprising full screen and partial screen video and interactive ads that are shown to consumers as they navigate between pages; Unicast In-Page consisting of video and interactive ads embedded within Web pages, including standard and expandable banners, pre-roll, and post-roll ads; and Unicast over-the-page containing video and interactive ads, which float/play over the top of an Internet site page. In addition, it provides Viewpoint Toolbar, an Internet search toolbar that enables Web surfers to conduct Internet searches without leaving the Webpage they are viewing. Further, the company offers fee-based professional services for creating content and implementing visualization solutions. The company was formerly known as Viewpoint Corp. and changed its name to Marketing Technologies Corporation in 2008.
The company was founded in 1987 and is headquartered in New York, New York. Enliven Marketing Technologies Corporation operates as a subsidiary of DG FastChannel, Inc.