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English Attack!

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English Attack! is the only online language service designed specifically for the large and underserved teen and young adult segment of the global $50-billion English language learning industry.

The first 100% entertainment-focused online resource for improving English as a Foreign or Second language, English Attack! was created by two media and entertainment executives (ex-Activision Blizzard, Vivendi Games Mobile, I-Play, Apple, CNN, NBC..) who now work in English Language Learning and see huge potential in a totally different approach to learning through online entertainment platforms.

English Attack! addresses the need by the estimated two billion learners of English around the world to accelerate their learning by increasing their exposure to – and use of – the language. The service features transforms the traditional language-learning experience via online video clips from the latest Hollywood blockbusters, chart-topping music videos, and reports from global news providers; professionally produced online casual games; thematic visual dictionaries; social networking functionalities like forums, friends and messaging; and a videogame-like rewards and motivational ecosystem. Its user interface has so far been localized into 18 languages (thus facilitating take-up by beginners); it is intended for use by both learners and, via specialized tools and administrator interfaces, teachers.

A limited amount of free content, refreshed daily, showcases a premium catalogue of hundreds of video-based exercises and thousands of visual dictionary terms accessible via monthly subscription. English Attack! operates across B2C, B2B (multi-license deals with schools and companies); and B2B2C (promotional, distribution and affiliate partners) revenue-generation models.

International business development is handled by a growing network of 14 territory Marketing Partners based in key markets and tasked with marketing, communications; and sales. Strategic partners include ESL, the largest

English Attack! emerged from 13 months of Beta testing on June 21, 2011 and currently has 100,000 registered users from 88 countries.

Milestones

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• 
  English Attack! — English Attack! today announced the start of its private Beta test, making the announcement at the pan-European The Next Web tech start-up competition in Amsterdam where it is one of the finalist start-ups. (5/1/10)
  Posted 8/18/10 at 12:37am via pressdoc.com
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  English Attack! — English Attack! has been selected by the Paris Innovation Technology Cluster, a joint venture of Paris Developpement and the Paris Chamber of Commerce, for its prestigious Paris Innovation Bourse incubator in the rue d'Uzes in central Paris. The company a (6/1/10)
  Posted 8/18/10 at 12:34am via english-attack.com
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  English Attack! — Finalist at Plugg Europe, Tech Crunch Paris (audience winner), Seedcamp Paris and The Next Web Europe start-up competitions. (4/1/10)
  Posted 8/18/10 at 12:30am via english-attack.com

Videos

Screenshots

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Above: Beta Version Home Page
Uploaded: 8/18/10

Sources

Winning Performance at Seedcamp Paris (blog.english-attack.com) [edit]
English Attack! Selected For Paris Innovation Technology Incubator (blog.english-attack.com) [edit]
English Attack! Kicks Off Sign-Up Beta at The Next Web (english-attack.pressdoc.com) [edit]