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General Information

Websiteempireavenue.com
Blogblog.empireavenue...
Twitter@EmpireAve
CategoryConsumer Web
Phone780-665-2936
Emailinfo@empireavenue...
Employees14
Founded9/2009
DescriptionOnline Engagement and Marketing

Offices

Edmonton, CAN
Suite 339
14032 23rd Avenue
Edmonton, T6R 3L6, CAN

People

CEO
COO
VP Business Affairs
VP, Marketing and Media Relations
Director
Director of Digital Alchemy
Director of Social Media and Community Management

Funding

TOTAL $1.4M
FUNDING TOTAL $1.4M
Seed, 8/2010
Boris Wertz
Kevin Swan
$200k
Series A, 8/2011
Crosslink Capital
iNovia Capital
TriplePoint Capital
Ray Muzyka
Greg Zeschuk
$1.2M

Tags

Empire Avenue

Empire Avenue allows individuals and businesses to measure and benefit from their online influence across blogs and social networks like Facebook, Twitter, Flickr and more.

The site empowers individuals to turn the value of their online contributions into real revenue by plugging into an advertising platform focused on delivering highly relevant and targeted ads.

Anyone registered on Empire Avenue can buy and sell virtual shares in anyone else on the site for free. A person’s influence score is their share price on Empire Avenue, which is calculated using share-trading activity on the site, as well as the Influencer’s offsite contributions to their own blogs, websites or social-media networks.

An Influencer’s shareholders can rate those contributions, rewarding quality content and providing additional metrics to be used to increase or decrease stock prices. Shareholders, meanwhile, are rewarded in virtual currency for the successes and activity of their investments.

Recent Milestones

Videos

Above:

An Introduction to Empire Avenue

Added: 7/29/10

Screenshots

Sources

  1. Empire Avenue Lands $200K For Stock Market To Measure Social Influence (techcrunch.com) [edit]
  2. Empire Avenue Raises $1.2 Million To Turn Social Influence Into A Virtual Stock Market (techcrunch.com) [edit]
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Last Edited 10/14/13

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