|Description||Online Engagement and Marketing|
|Seed, 8/2010 |
|Series A, 8/2011 |
Empire Avenue allows individuals and businesses to measure and benefit from their online influence across blogs and social networks like Facebook, Twitter, Flickr and more.
The site empowers individuals to turn the value of their online contributions into real revenue by plugging into an advertising platform focused on delivering highly relevant and targeted ads.
Anyone registered on Empire Avenue can buy and sell virtual shares in anyone else on the site for free. A person’s influence score is their share price on Empire Avenue, which is calculated using share-trading activity on the site, as well as the Influencerâ€™s offsite contributions to their own blogs, websites or social-media networks.
An Influencerâ€™s shareholders can rate those contributions, rewarding quality content and providing additional metrics to be used to increase or decrease stock prices. Shareholders, meanwhile, are rewarded in virtual currency for the successes and activity of their investments.
An Introduction to Empire AvenueAdded: 7/29/10