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Empire Avenue

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Empire Avenue allows individuals and businesses to measure and benefit from their online influence across blogs and social networks like Facebook, Twitter, Flickr and more.

The site empowers individuals to turn the value of their online contributions into real revenue by plugging into an advertising platform focused on delivering highly relevant and targeted ads.

Anyone registered on Empire Avenue can buy and sell virtual shares in anyone else on the site for free. A person’s influence score is their share price on Empire Avenue, which is calculated using share-trading activity on the site, as well as the Influencer’s offsite contributions to their own blogs, websites or social-media networks.

An Influencer’s shareholders can rate those contributions, rewarding quality content and providing additional metrics to be used to increase or decrease stock prices. Shareholders, meanwhile, are rewarded in virtual currency for the successes and activity of their investments.

Recent Milestones

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• 
  Empire Avenue received $1.2M in Series A funding. (8/16/11)
  Posted 8/16/11 at 5:26am via techcrunch.com
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  Empire Avenue received $200k in Seed funding. (8/12/10)
  Posted 8/12/10 at 1:07pm via techcrunch.com
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  Empire Avenue added Boris Wertz as Director. (8/12/10)
  Posted 8/12/10 at 8:50am
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  Empire Avenue added Ric Williams as COO. (4/1/10)
  Posted 9/19/10 at 1:54pm
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  Empire Avenue added Brad Grier as Director of Social Media and Community Management. (3/3/10)
  Posted 3/25/12 at 7:52pm
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  Empire Avenue added Aaron K. White as Director of Digital Alchemy. (2/12/10)
  Posted 5/2/11 at 2:08pm
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  Empire Avenue added Dups Wijayawardhana as CEO. (9/29/09)
  Posted 2/25/10 at 8:49am
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  Empire Avenue added Robert Kallir as VP Business Affairs. (9/29/09)
  Posted 2/25/10 at 8:49am
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  Empire Avenue added Tom Ohle as VP, Marketing and Media Relations. (9/29/09)
  Posted 2/25/10 at 8:49am

Videos

Screenshots

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Sources

1. Empire Avenue Lands $200K For Stock Market To Measure Social Influence (techcrunch.com) [edit]
2. Empire Avenue Raises $1.2 Million To Turn Social Influence Into A Virtual Stock Market (techcrunch.com) [edit]