|Debt, 8/2011 ||$682k|
Emergent Discovery develops Taste Targeting™ solutions to music websites like Songza to enable them to provide personalized music recommendations to their users, and personalized content, commerce and community as well. Our scalable technology enables us to grow our database with every new partner and every new user. Subsequently, our targeting capabilities are always expanding and improving. In the music space we map connections between user profiles, rather than between music artists. We tap into the diverse patterns in taste that occur in real life. The result is a more fulfilling suite of recommendations. We call it “Automated Word of Mouth.” Music is a starting point for our solutions, but our taste-targeting technology can be applied to other categories as well.