Eloqua

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Eloqua offers a platform for marketing to better execute, automate and measure B2B marketing programs. The Eloqua Conversion Suite brings direct marketing, interactive marketing, lead generation and sales force automation all together in one place with the idea of turning “…customer acquisition into a measurable process, improving marketing effectiveness and accelerating the enterprise sales cycle.”

They offer a number of tools to help marketers gain quality leads. This includes solutions for marketing accountability, demand generation, email marketing, direct mail, website forms/landing pages, personalized sites, event management, multi-channel marketing, marketing automation, website analytics, prospect profiling, marketing/sales integration, lead scoring, lead nurturing/management, best practices and data management.

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Eloqua

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Sources

1. crm2day.com [edit]
2. Citation Needed [add]