|Acquired by||Oracle Corporation|
|Series B, 9/06 |
|Series C, 10/07 |
Bessemer Venture Partners
Eloqua helps clients dramatically accelerate revenue growth through marketing automation and Revenue Performance Management. The company provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. It offers two platforms, Eloqua 9 and the revolutionary Eloqua 10, which was built on SproutCore.
The company’s mission is to make its customers the fastest growing companies on earth. Eloqua is used by more than 50,000 marketers – more than every other marketing automation vendor, combined. Clients include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.
|Launch Date||January 7, 2000|
|Tags||lead-generation, demand-generation, marketing-automation|
Eloqua offers two marketing automation platforms, Eloqua9 and the recently announced (October 2010) Eloqua10. The latter is a Rich Internet Application that’s based on SproutCorp technology. It’s value proposition is the combination of predictive analytics (allowing marketers to know, in real time, which campaigns will have the greatest impact on revenue) and a more simple UX.
The company offers a number of product features, most notably Eloqua Discover for Salesforce.com, which alerts sales reps using Salesforce.com to the hottest leads based on the prospects’ “digital body language,” a concept pioneered by Eloqua in the book of the same name by the company’s co-founder and CTO, Steve Woods.
The Future of Revenue
Revenue Performance Management