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Acquired byOracle Corporation

General Information


Corporate Headquarters
1921 Gallows Road
Vienna, VA, 22182
Toronto, CAN
553 Richmond Street
Suite 214
Toronto, M5V 1Y6, CAN


SVP of Product
SVP of Professional Services
SVP of Business Development
CTO & Senior VP of Products
Chief Revenue Officer


TOTAL $35.8M
Series B, 9/2006
Bay Partners
JMI Equity
Series C, 10/2007
Bay Partners
Bessemer Venture Partners
JMI Equity




Eloqua helps clients dramatically accelerate revenue growth through marketing automation and Revenue Performance Management. The company provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. It offers two platforms, Eloqua 9 and the revolutionary Eloqua 10, which was built on SproutCore.

The company’s mission is to make its customers the fastest growing companies on earth. Eloqua is used by more than 50,000 marketers – more than every other marketing automation vendor, combined. Clients include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.

Recent Milestones

  • Handshake
    Eloqua was acquired by Oracle Corporation for $871M. (12/20/12)
    Posted 12/20/12 at 6:35pm via
  • Check
    Eloqua — Eloqua filed on August 24, 2011 with the SEC to raise up to $100 million in an initial public offering (8/24/11)
    Posted 9/2/11 at 6:26am via
  • Check
    Eloqua added Stephen Swad as Director and Chairman of the Audit Committee. (8/1/11)
    Posted 8/1/13 at 9:13pm
  • Check
    Eloqua added Prasanna Vijayakumar as Sr Product Manager. (4/1/11)
    Posted 7/24/13 at 6:21am
  • Check
    Eloqua added Troy Goode as Senior Manager, Software Development. (1/1/11)
    Posted 8/13/13 at 8:34pm
  • Check
    Eloqua — Eloqua Launches Eloqua10 (10/20/10)
    Posted 10/25/10 at 5:34am via
  • Check
    Eloqua — Eloqua Named to Software Magazine's "Software 500" List (10/7/10)
    Posted 10/25/10 at 5:49am via
  • Check
    Eloqua — Eloqua Introduces Concept of Revenue Performance Management (10/7/10)
    Posted 10/25/10 at 5:34am via
  • Check
    Eloqua — Eloqua Releases "Eloqua Discover for" (10/3/10)
    Posted 10/25/10 at 5:49am via
  • Check
    Eloqua — Eloqua Crosses 50,000 User Threshold (8/5/10)
    Posted 10/25/10 at 5:49am via
  • Check
    Eloqua — Eloqua named in Lead411's Hottest Washington DC Companies list (7/6/10)
    Posted 7/9/10 at 7:09am via
  • Check
    Eloqua added Miles Thibault as senior Product Manager. (1/1/10)
    Posted 6/7/13 at 6:23pm
  • Check
    Eloqua added Joe Chernov as VP Content Marketing. (11/1/09)
    Posted 10/29/10 at 2:28pm
  • Dollar
    Eloqua received $23M in Series C funding. (10/1/07)
    Posted 10/16/07 at 5:19am
  • Check
    Eloqua added James Wallace as Product Specialist. (3/1/07)
    Posted 4/12/13 at 8:32pm
  • Check
    Eloqua added Joseph Payne as Chairman & CEO. (1/1/07)
    Posted 10/8/13 at 10:39pm




Launch DateJanuary 7, 2000
Tags lead-generation, demand-generation, marketing-automation

Eloqua offers two marketing automation platforms, Eloqua9 and the recently announced (October 2010) Eloqua10. The latter is a Rich Internet Application that’s based on SproutCorp technology. It’s value proposition is the combination of predictive analytics (allowing marketers to know, in real time, which campaigns will have the greatest impact on revenue) and a more simple UX.

The company offers a number of product features, most notably Eloqua Discover for, which alerts sales reps using to the hottest leads based on the prospects’ “digital body language,” a concept pioneered by Eloqua in the book of the same name by the company’s co-founder and CTO, Steve Woods.

Eloqua screenshot
Above: Eloqua Screenshot -- #1
Uploaded: 2/5/08
Eloqua screenshot
Above: Eloqua10
Uploaded: 10/26/10



The Future of Revenue


Revenue Performance Management

Traffic Analytics






  1. Oracle buys cloud marketing firm Eloqua for $871M ( [edit]
  2. [edit]
  3. Citation Needed [add]
  4. Lead411 launches "Hottest DC Area Companies" awards ( [edit]
    Economics Made Interesting ( [edit]
    Eloqua Experience 2010 ( [edit]
    Eloqua Named to Software Magazine's "Software 500" List ( [edit]
    Eloqua Discover For Now Available On AppExchange 2 ( [edit]
    Eloqua Crosses 50,000 User Threshold ( [edit]
    Software provider Eloqua files for a $100 million IPO ( [edit]
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Last Edited 3/28/14

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