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Acquired byOracle Corporation
Price$871M
Date12/12

General Information

Websiteeloqua.com
Blogblog.eloqua.com
Twitter@Eloqua
CategoryEnterprise
Phone(416) 864-0440
Emaildemand@eloqua.com
Employees
Founded1999

Offices

Corporate Headquarters
1921 Gallows Road
Vienna, VA, 22182
USA
Toronto, CAN
553 Richmond Street
Suite 214
Toronto, M5V 1Y6, CAN

People

CEO
CFO
Senior VP of Worldwide Sales
Senior VP of Client Services & Support
SVP of Product
SVP of Professional Services
SVP of Business Development
Board
Show All People

Former People

CMO
VP Content Marketing
Co-founder, CEO
Product Specialist

Funding

TOTAL $35.8M
FUNDING TOTAL $35.8M
Series B, 9/06
Bay Partners
JMI Equity
$12.8M
Series C, 10/07
Bay Partners
Bessemer Venture Partners
JMI Equity
$23M

Competitors

Tags

Eloqua

Eloqua helps clients dramatically accelerate revenue growth through marketing automation and Revenue Performance Management. The company provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. It offers two platforms, Eloqua 9 and the revolutionary Eloqua 10, which was built on SproutCore.

The company’s mission is to make its customers the fastest growing companies on earth. Eloqua is used by more than 50,000 marketers – more than every other marketing automation vendor, combined. Clients include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.

Recent Milestones

Videos

Screenshots

Products

Eloqua

WebsiteEloqua.com
Blogblog.eloqua.com
StageLive
Launch DateJanuary 7, 2000
Tags lead-generation, demand-generation, marketing-automation

Eloqua offers two marketing automation platforms, Eloqua9 and the recently announced (October 2010) Eloqua10. The latter is a Rich Internet Application that’s based on SproutCorp technology. It’s value proposition is the combination of predictive analytics (allowing marketers to know, in real time, which campaigns will have the greatest impact on revenue) and a more simple UX.

The company offers a number of product features, most notably Eloqua Discover for Salesforce.com, which alerts sales reps using Salesforce.com to the hottest leads based on the prospects’ “digital body language,” a concept pioneered by Eloqua in the book of the same name by the company’s co-founder and CTO, Steve Woods.

Eloqua screenshot
Above: Eloqua Screenshot -- #1
Uploaded: 2/5/08
Eloqua screenshot
Above: Eloqua10
Uploaded: 10/26/10

Videos

Above:

The Future of Revenue

Above:

Revenue Performance Management

Traffic Analytics

Quantcast

Livegraph

Compete

Eloqua

Sources

  1. Oracle buys cloud marketing firm Eloqua for $871M (venturebeat.com) [edit]
  2. crm2day.com [edit]
  3. Citation Needed [add]
  4. Lead411 launches "Hottest DC Area Companies" awards (lead411.com) [edit]
    Economics Made Interesting (brandflakesforbreakfast.com) [edit]
    Eloqua Experience 2010 (leadsloth.com) [edit]
    Eloqua Named to Software Magazine's "Software 500" List (msnbc.msn.com) [edit]
    Eloqua Discover For Salesforce.com Now Available On AppExchange 2 (demandgenreport.com) [edit]
    Eloqua Crosses 50,000 User Threshold (eloqua.com) [edit]
    Software provider Eloqua files for a $100 million IPO (renaissancecapital.com) [edit]
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Last Edited 5/17/13

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