|Description||social casual betting|
**What? Elizabet is the Qwin of Challenge and brings you a social betting game (web&mobile) where you’ll have fun challenging your friends on any topic or challenge. All your bets are done with crowns, the kingdoms virtual money.
Challenge your friends by placing different kinds of bets:
The Social Game - Elizabet becomes a Social Game where you’ll earn points, achieve goals and progress in the kingdom social ladder by becoming knight, duke, count,… To progress every action will give you points but you will also have to buy different virtual items to achieve the levels - check out the Store where you can buy houses, boats, watches and improve your life as a member of the kingdom.
**Why I think you should like this? Elizabet was born social! - Mashable is all about Social Networks and everything power by them, right? And specially because is relevant, innovative and inspirational - now, let me try to back-up these claims!
**Relevant? competition and challenge is a primate human behaviour - from the dark ages to the 21st century men and women (yes! women also compete among them!) have always competed and aimed to be on top - do you need examples?! Betting is not Horse betting or Football betting, is above all something friends do over a coffee table, in a bar,… they place bets with each other - Elizabet is all about this - bring betting back to the people, between friends - no money, no drama, more fun!
**Innovative? Integrating the primate competitive behaviour with social networks we created a platform where friends can challenge each other wherever they are, whenever they want - the power of social digital networks! By removing money from the equation we turn the betting fun and remove the issues associated with hard-betting and gambling. By including a gamification dynamics with a character (HM The Qwin) we keep it engaging and remarkable (Purple Cow).
**Inspirational? By building a character - HM Qwin Elizabet - we built a plot and storytelling component that builds into a gamification dynamics - we are sick of sterile apps that do not engage users in a more compelling design and story - games do not have to have the monopoly of imagination - we believe that the divide between games and apps is bluring and is not only points or badges, is context, story, characters.