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General Information


300-455 Granville Street
3rd floor, British Columbia,
Vancouver, v6c1t1, CAN
European Office
Atlantic House,
Imperial Way,
Reading, RG2 0TD, GBR


Co-Founder & Chief Executive Officer
Co-founder and Executive Vice President
Chief Technology Officer
President and Chief Operating Officer
Vice President Marketing
Vice President Sales & Business Development
Vice President Client Solutions


Private Equity, 7/2013
Yaletown Venture Partners
Debt, 6/2013
Wellington Financial
Debt, 3/2014
Beedie Capital Partners


Elastic Path Software

Elastic Path builds commerce software that powers the next generation of digital experiences, helping businesses generate more revenue from their goods, services, and content. Our products, including Commerce Engine, Cortex, and Subscriptions, enable companies to unite discovery, buying, and consumption into outstanding customer experiences that drive more engagement and conversion. Our exclusive technology brings this functionality to websites, mobile apps, APIs, and smart devices, while creating a single view of the customer. Elastic Path is used by market leaders, including Google, Pearson, Symantec, Time Inc., Virgin, and Western Union, to drive billions of dollars in digital commerce annually.

Elastic Path is frequently invited to speak at industry events and hosts the world’s #1 ecommerce blog Get Elastic written by Linda Bustos.

Recent Milestones



Elastic Path Commerce Engine

Added: 2/21/13

Digital Commerce Engine 6.5 Product Webinar

Added: 2/21/13


Elastic Path Software screenshot
Above: Home Page
Uploaded: 7/23/13


Cortex Business API

Elastic Path Ecommerce Platform

Commerce Engine takes advanced monetization features like bundling, personalized pricing, and omnichannel promotions to every digital experience — from lightweight apps to Internet Retailer® Top 500 websites. Every feature has been optimized to boost engagement, conversion, and lifetime value.

Unlike platforms that provide a uniform retail experience, Commerce Engine is built to merchandise and monetize natively. This means that you can sell in unique ways that are perfectly suited to each digital experience.

For businesses with a big investment in content management systems like OpenText® CEM or Adobe® Experience Manager, Commerce Engine gives you headless commerce capabilities that are designed to work side-by-side with your digital experience software.


Cortex is the world’s first commercial hypermedia API. This patent-pending REST technology is the only one that links resources from incompatible business platforms into one payload that is secure, scalable, and simple to use in any digital experience.

Add Cortex to Commerce Engine and get a mediation layer that unifies resources from multiple platforms — CMS, CRM, and ecommerce — into a single API. Use it to deliver full functionality from all of your backend systems to websites, apps, and other touchpoints for the ultimate customer buying experience.

With Cortex, your business focuses on creating original experiences that engage customers and generate revenue. Whether you need a conventional website, mobile app, media platform, API product, or commerce embedded in proprietary hardware, Cortex can allow you to do this.

Delivering the power of your commerce ecosystem as one API gives you agility. Cortex is effective at connecting digital experiences to enterprise systems enabling our customers to launch new touchpoints in weeks, not months.

Elastic Path Subscriptions: Elastic Path offers a single enterprise solution that bundles world-class SaaS subscription billing and management features with the industry’s most flexible Java platform for selling goods and services across every connected touchpoint. Our cloud-based subscription billing and management solution helps your business:

Quickly create recurring revenue streams
Manage the entire subscriber lifecycle
Increase customer touches while reducing support costs
Perform intelligent market segmentation
Respond quickly to changing buyer preferences

Combined with the class-leading catalog, merchandising, pricing, and monetization features of the Elastic Path Commerce Engine, the result is a single enterprise-grade solution that maximizes the ROI of developing advanced subscription or consumption-based products and services.


  1. Elastic Path Raises $8M For Commerce Everywhere API Platform ( [edit]
  2. Ecommerce Software Leader Elastic Path Completes $12-million Financing Plan ( [edit]
  3. Vancouver’s Elastic Path Software Gets $5 Million ( [edit]
  4. Welcome Mark Miller, VP of Business Development ( [edit]
    Elastic Path Partners with Aria Systems, Enables Enterprises to Capitalize on Subscription Economy ( [edit]
    Elastic Path Launches Digital Commerce Engine ( [edit]
    Elastic Path Joins Forces With OpenText As Global Digital Commerce Partner ( [edit]
    Ecommerce Software Leader Elastic Path to Accelerate Innovation with Financing Deal ( [edit]
    Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager ( [edit]
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Last Edited 3/29/14

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