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  • Company Type For Profit
  • Phone Number 408-585-2700

Efficient Frontier is a leader in online performance and social media marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. In 2011, Efficient Frontier acquired

Context Optional, a leader in enterprise social marketing solutions. The acquisition significantly expanded Efficient Frontier's social media offering, marking the first unified solution for managing and optimizing Facebook fan acquisition through to fan retention and engagement.

Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces.

The company is headquartered in Sunnyvale, California, with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

Lists Featuring This Company

Marketing Companies With More Than 50 Employees (Top 10K)
9,693 Number of Organizations • $105.8B Total Funding Amount • 6,443 Number of Investors
Silicon Valley Companies With More Than $10M in Revenue
3,514 Number of Organizations • $380.3B Total Funding Amount • 10,175 Number of Investors
San Francisco Bay Area Acquired Companies With More Than 50 Employees
1,958 Number of Organizations • $161.2B Total Funding Amount • 9,318 Number of Investors
United States Acquired Companies With Less Than $1B in Revenue (Top 10K)
9,875 Number of Organizations • $541.8B Total Funding Amount • 37,507 Number of Investors
Efficient Frontier was acquired by Adobe for $400M on Nov 30, 2011.

Frequently Asked Questions

Where is Efficient Frontier's headquarters? Efficient Frontier is located in Sunnyvale, California, United States.Who invested in Efficient Frontier? Efficient Frontier has 3 investors including Redpoint and Mitsui Global Investment.How much funding has Efficient Frontier raised to date? Efficient Frontier has raised .When was the last funding round for Efficient Frontier? Efficient Frontier closed its last funding round on Aug 31, 2006 from a Series C round.Who are Efficient Frontier's competitors? Alternatives and possible competitors to Efficient Frontier may include Arrow AIcbdMD, and Guinness World Records.