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Acquired byAdobe Systems
Price$400M
Date11/2011

General Information

Websiteefrontier.com
Blogblog.efrontier.com
CategoryAdvertising
Phone1.877.273.6669
Employees200
Founded2002
DescriptionOnline Marketing

Offices

Headquarters
809 Eleventh Avenue
Sunnyvale, CA, 94089
USA

People

Co-Founder & CTO
Co-Founder
Chief Financial Officer
SVP, Sales
SVP, Account Development

Acquisitions

Context Optional, 5/2011 $50M

Funding

TOTAL $6M
FUNDING TOTAL $6M
Series C, 8/2006
Mitsui Ventures
Redpoint Ventures
Cambrian Ventures
$6M

Competitors

Tags

Efficient Frontier

Efficient Frontier is a leader in online performance and social media marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. In 2011, Efficient Frontier acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition significantly expanded Efficient Frontier’s social media offering, marking the first unified solution for managing and optimizing Facebook fan acquisition through to fan retention and engagement.

Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces.

The company is headquartered in Sunnyvale, California, with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

Recent Milestones

Videos

Screenshots

Traffic Analytics

Compete

Efrontier

Sources

  1. Adobe Acquires Efficient Frontier To Boost Its Digital Marketing Solutions (techcrunch.com) [edit]
  2. Taking the Lead in Social Media Marketing: Efficient Frontier Acquires Context Optional (blog.efrontier.com) [edit]
  3. Search advertising company, Efficient Frontier, raises $6 million (venturebeat.com) [edit]
  4. Citation Needed [add]
    Ex Yahoo Exec Karnstedt to Efficient Frontier (kara.allthingsd.com) [edit]
    Efficient Frontier Launches Platform Supporting Display, Search Ad Buys (mediapost.com) [edit]
    Efficient Frontier launches Facebook Ad solution (btobonline.com) [edit]
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Last Edited 1/7/14

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