|Acquired by||Adobe Systems|
|Context Optional, 5/2011||$50M|
Efficient Frontier is a leader in online performance and social media marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. In 2011, Efficient Frontier acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition significantly expanded Efficient Frontier’s social media offering, marking the first unified solution for managing and optimizing Facebook fan acquisition through to fan retention and engagement.
Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces.
The company is headquartered in Sunnyvale, California, with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.