• Tech
• Gadgets
• Mobile
• Enterprise
• CrunchBase
• More
  • Beta Invites
  • Elevator Pitches
  • Gillmor Gang
  • Podcasts
  • TechCrunch50
  • TechCrunch UK
  • TechCrunch France
  • TechCrunch Japan

Effective Measure

edit

Effective Measure is an online Audience Measurement tool, headquartered in Australia, with offices in Dubai, London, New York, Melbourne, Sydney and Singapore.

Effective Measure combines demographic information with direct-from-site data. Effective Measure’s user information comes from a combintation of online panel, census based page tagging and online survey.

Effective Measure has grown rapidly in the 5 months since commercial launch, and now claims over 40 million people in their audience measurement network.

Milestones

edit

• 
  Effective Measure added Brendon Ogilvy as Regional Director - MENA Region.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added David Lin as Chief Architect.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added Adrian Vanzyl as SVP - Ad Networks.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added Roger Kermode as Chief Privacy Officer.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added Wayne Rudland as Director.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added Ari Berman as Director.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added Richard Webb as Director.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added James Robertson as Global Sales Director.
  Posted 8/29/09 at 4:41am
• 
  Effective Measure added Scott Julian as Chief Executive Officer.
  Posted 8/29/09 at 4:41am

Videos

Screenshots

edit

Above: Dashboard
Uploaded: 8/31/09

Sources