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General Information

Websiteedointeractive.com
Blogedointeractive.co...
Twitter@edointeractive
CategoryAdvertising
Phone615-297-6080
Emailinfo@edointeracti...
Employees90
Founded5/2007
DescriptionAdvertising Technology

Offices

HQ
3841 Green Hills Village Drive
Suite 425
Nashville, TN, 37215
USA
edo Chicago
215 W Superior
5th Floor
Chicago, IL, 60654
USA

People

CEO
Chief Financial Officer
VP of Finance
VP of Card Solutions
Vice President, Marketing
SVP, Partnership Growth & Development
Board Member
Director
GM and EVP of Strategic Partnerships

Funding

TOTAL $54M
FUNDING TOTAL $54M
Venture Round, 1/2007
Claritas Capital
$2M
Series A, 10/2008
Clayton Associates
Nashville Capital Network, Investment Arm
FCA Venture Partners
$5M
Series A, 8/2009
Clayton Associates
First Avenue Partners
$8.5M
Series B, 8/2011
Robert W. Baird & Co.
VantagePoint Capital Partners
$20M
Series C, 9/2012
VantagePoint Capital Partners
Baird Capital
$15M
Venture Round, 2/2014
$3.5M
DEBT TOTAL $7.5M
Debt, 2/2014
$7.5M

Service Providers

PR, Social Media

Tags

edo

edo provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, edo is the simplest way to connect online advertising with in-store results.

edo helps advertisers connect advertising with in-store results. Through our bank partners we can deliver card-linked offers that are targeted & automatically available on credit cards, debit cards & mobile phones. This intersection of ‘payments & advertising’ rides a number of marketplace trends including the convergence of digital, personalization and mobile.

edo is headquartered in Nashville, Tenn. with additional offices in Chicago, New York City and Atlanta.

For more information, visit www.edointeractive.com or find us on Twitter @edointeractive

Recent Milestones

  • Dollar
    edo received $7.5M in Debt funding. (2/9/14)
    Posted 2/9/14 at 7:10pm via sec.gov
  • Dollar
    edo received $3.5M in Venture Round funding. (2/7/14)
    Posted 2/9/14 at 11:14pm via bizjournals.com
  • Dollar
    edo received $15M in Series C funding. (9/13/12)
    Posted 9/13/12 at 6:27pm via techcrunch.com
  • Check
    edo added Courtney Zwart as SVP, Partnership Growth & Development. (6/1/12)
    Posted 12/25/12 at 11:41am
  • Check
    edo added Jeff Fagel as Vice President, Marketing. (1/3/12)
    Posted 5/16/12 at 7:00am
  • Check
    edo — Former PepsiCo and Sears Holdings brand marketer Jeffrey Fagel Joins EDO Interactive (1/3/12)
    Posted 5/11/12 at 12:41pm via edointeractive.com
  • Dollar
    edo received $20M in Series B funding. (8/1/11)
    Posted 8/1/11 at 9:42pm via edointeractive.com
  • Check
    edo added Clay Whitson as Chief Financial Officer. (10/27/10)
    Posted 1/13/11 at 5:50am
  • Dollar
    edo received $8.5M in Series A funding. (8/17/09)
    Posted 8/17/09 at 9:36am via venturebeat.com
  • Dollar
    edo received $5M in Series A funding. (10/6/08)
    Posted 12/1/08 at 11:48am via venturenashville.com
  • Dollar
    edo received $2M in Venture Round funding. (1/1/07)
    Posted 8/2/11 at 7:29am
  • Check
    edo added Steven Kietz as GM and EVP of Strategic Partnerships.
    Posted 12/19/11 at 6:33am
  • Check
    edo added Lisa McGinty as VP of Card Solutions.
    Posted 6/6/11 at 6:52am
  • Check
    edo added John Hunnicutt as VP of Finance.
    Posted 12/1/08 at 11:48am
  • Check
    edo added Jonathan Dyke as Chief Operating Officer.
    Posted 12/1/08 at 11:48am
  • Check
    edo added Ed Braswell as CEO.
    Posted 12/1/08 at 11:48am

Videos

Screenshots

edo screenshot
Above: edo Portal UI
Uploaded: 6/11/11
edo screenshot edo screenshot edo screenshot
edo screenshot edo screenshot

Products

edo Marketing Platform

Add some content to this product

Traffic Analytics

Compete

Edointeractive

Sources

  1. Citation Needed [add]
  2. $5MM E-Dough: Edo Interactive re-loads with local VCs (venturenashville.com) [edit]
  3. Edo Interactive culls $8.5M for payment cards with digital rewards (digital.venturebeat.com) [edit]
  4. Baird leads $20-million backing in Edo Interactive (edointeractive.com) [edit]
  5. Card-Linked Local Offers Platform Edo Raises $15M Series C (techcrunch.com) [edit]
  6. Edo Interactive raises $3.5 million in additional funding (bizjournals.com) [edit]
  7. SEC (sec.gov) [edit]
  8. Former PepsiCo and Sears Holdings brand marketer Jeffrey Fagel Joins EDO Interactive (edointeractive.com) [edit]
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Last Edited 4/14/14

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