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edelight

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edelight.de is a shopping platform which is concerned entirely with the idea of social shopping. Starting late 2006, edelight is one of the first; and so far largest, website of this kind in Germany. There are over 400.000 products; which have been recommended by other people, from over 8000 international online-shops, found on this website. Hence, edelight is not a shop or a search engine, but recommendation marketing at its finest.

The operator of this social-shopping platform is edelight GmbH in Stuttgart, Germany. In 2006 the company was founded by Peter Ambrozy, Steffen Belitz and Tassilo Bestler. Currently a team of 17 members is working on the further development of the concept. Burda Digital Ventures has had a minority shareholding since July 2007. After a comprehensive relaunch in October 2007, the main focus lies with favourite products and the community members. edelight.de makes its revenue by ad placements on the website, cooperation and commission payments from the partner shops. The company shares this income with its members (Revenue sharing).

Currently there are over 2,3 million visitors on our page per month.*There are over 400.000 product recommendations and over 500 partner shops at your disposal. All in all the recommendations on edelight derive from over 8000 online shops to date. 70 percent of the edelight users are female.

Since June 2008 the company is also active in the B-to-B area. With Visualdelight, edelight GmbH offers an e-commerce solution for the fashion and lifestyle sector. Renowned retailers of luxury products like Mytheresa and Stylebop and premium trademarks like La Perla and Swarovski are part of the companies’ network. Big names of the German magazine industry like “ELLE”, “Bunte” or “Men’s Health”, but also portals like t-online.de are clients of the edelight e-commerce model and its corresponding know-how. edelight GmbH does not directly make money from providing the technology but through commissions from the integrated partner network.

Recent Milestones

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• 
  edelight — Social shopping Germany: edelight gains the foothold (3/25/10)
  Posted 4/6/10 at 1:54am via pr.com
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  edelight — edelight setzt auf redaktionelle Inhalte (7/1/09)
  Posted 7/22/09 at 1:29am via doit-online.de
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  edelight — edelight schreibt erstmals schwarze Zahlen (1/15/09)
  Posted 7/22/09 at 1:28am via internetworld.de
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  edelight — edelight launcht stylefinder (9/24/08)
  Posted 7/22/09 at 1:23am via internetworld.de
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  edelight — Social Commerce News: Burda beteiligt sich an Edelight (6/24/07)
  Posted 7/22/09 at 1:21am via gruenderszene.de
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  edelight received () in Series A funding. (6/1/07)
  Posted 5/1/09 at 9:53am via burda.de

Videos

Screenshots

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Above: edelight home
Uploaded: 4/6/10

Products

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www.edelight.de

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Sources

1. Burda Digital Ventures beteiligt sich an der neuartigen deutschen Social Commerce-Plattform „edelight“ (burda.de) [edit]
Gruenderszene (gruenderszene.de) [edit]
Internet World Business (internetworld.de) [edit]
Internet World Business (internetworld.de) [edit]
doit-online (doit-online.de) [edit]
press release (pr.com) [edit]