| Website | eclector.co.uk |
| @EclectorStores | |
| Category | eCommerce |
| Phone | +44(0)1225422527 |
| Employees | 3 |
| Founded | 2/08 |
| Description | Online Bookstore Operator |
| Total | £80k |
| Seed, 8/08 Early Equity | £50k |
| Seed, 5/09 friends & family | £30k |
Eclector builds and operates scalable online bookstores for businesses, nonprofits, bloggers, schools and universities, under exclusive contracts, sourcing its 4.5 million products from the largest US and UK wholesalers. DVDs, CDs and downloads will be added before the end of 2009.
Since November 2008, Eclector has been researching its various markets with 26 beta-test stores, each offering one million titles.
Eclector’s cash-positive business model shares the gross profit on all sales 50/50 with clients, generating incremental revenue from an existing resource - their members or supporters.
William Pryor, Eclector’s founder, has been refining the Company’s unique business model through his previous ventures The Green Catalogue, Floot.com and Mediastores for the last 15 years.
The Company launches its new, Web 2.0 compliant platform in July 2009. Its new stores will work seamlessly with social networking sites, while providing digital marketing tools critical for growth in this sector.
A further Build-Your-Own development will allow anyone to build their own store.
In addition to the revenue generated from product sales, the Company benefits from niche advertising income and fees charged for store management and marketing services.
| Launch Date | August 24, 2009 |
