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Acquired byPopulis
Price€6M
Date1/11

General Information

Websiteblogo.it
Blogblogo.it
CategoryConsumer Web
Email
Employees20
Founded11/04
DescriptionItalian vertical blog network

Offices

Milan
Via della Braida, 5
Milano, 20122, ITA

People

Co-Founder and Editor in Chief
Co-Founder and CTO
Co-Founder and Sales Manager

Former People

Co-Founder and CEO

Funding

Total€2.32M
Series A, 2/07
Dada
€720k
Series B, 7/08
Dada SpA.
€1.6M

Competitors

Tags

nanopublishing, italy

E-Box - Blogo.it

Blogo.it is the most visited vertical blog network in Italy with more than 10 milion unique / users a month (source Nielsen NetRatings) and 45 niche blogs (cars, tv, videogames, gossip, etc.).

At the end of 2008 Blogo started the internationalization process opening subsidiaries in Spain, France, Brazil and UK.

The company is now owned (70%) by Dada SpA (Stock DADA.MI) which is owned by RCS Media Group, top media/newspaper company in Italy.

Starting from July 2008 Blogo also manages other web properties including Splinder.com (the most used free blogging platform in Italy with more than 700k registered users), Motime.com and Cinema.it.

Milestones

Videos

Screenshots

E-Box - Blogo.it screenshot
Above: One of the vertical blogs: autoblog.it
Uploaded: 4/27/09

Products

Aziende.it
Blogo
Cinema.it
Splinder.com

Sources

  1. Populis, the “European Associated Content”, acquires blog network Blogo for €6m (eu.techcrunch.com) [edit]
  2. Italy's Dada Acquires Stake in Blog Publisher Blogo.it (thealarmclock.com) [edit]
  3. Dada Group Nets Majority Share Of Blogo.it Network (mashable.com) [edit]
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Last Edited 6/30/11

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