| Website | dynamicsignal.com |
| Category | Other |
| Phone | 650.231.2550 |
| Employees |
| TOTAL | $8M |
| VENTURE FUNDING TOTAL | $8M |
| Series A, 2/11 Trinity Ventures Venrock Cox Enterprises Jim Larrison Russ Fradin | $8M |
Dynamic Signal provides a white-label platform for brands to run high-reach word of mouth marketing campaigns in collaboration with a trusted circle of brand advocates.
Brand marketers already know that word of mouth marketing can be extremely effective. But they haven’t been able to justify big investments in word of mouth, because it lacks scalability, repeatability, measurability, and brand safety.
The Dynamic Signal technology and services enable brands to:
1.) Identify and evaluate category influencers 2.) Bring influencers into a long-term alliance with the brand 3.) Use an app-based approach to run brand advocacy campaigns and distribute viral content 4.) Measure these campaigns and content in the context of the brand’s entire marketing mix
The Dynamic Signal platform is the operating system to make word of mouth marketing a key part of the marketing mix.
