|Series A, 2/11 |
Signia Venture Partners
|Series B, 7/12 |
Time Warner Investments
Dynamic Signal provides a white-label platform for brands to run high-reach word of mouth marketing campaigns in collaboration with a trusted circle of brand advocates.
Brand marketers already know that word of mouth marketing can be extremely effective. But they havenâ€™t been able to justify big investments in word of mouth, because it lacks scalability, repeatability, measurability, and brand safety.
The Dynamic Signal technology and services enable brands to:
1.) Identify and evaluate category influencers 2.) Bring influencers into a long-term alliance with the brand 3.) Use an app-based approach to run brand advocacy campaigns and distribute viral content 4.) Measure these campaigns and content in the context of the brandâ€™s entire marketing mix
The Dynamic Signal platform is the operating system to make word of mouth marketing a key part of the marketing mix.