|Series A, 7/2006 |
|Series B, 1/2010 |
|Series C, 9/2011 |
Bertelsmann Asia Investment Fund
Douban is an SNS featuring “lifestyle and culture” as its theme. It was initially launched as a review sharing platform for books, movies, and music, and in the span of a few years has developed into a prominent SNS provider. Douban aims to help urban people realize the beauty of life using its desktop and mobile products.
Douban’s core users are well-educated urbanite，including the white-collar and college students. Douban generates its income from advertising, interactive marketing, and channel fees from book e-commerce. Douban was founded on March 6, 2005. Since then, it has raised over US$60,000,000 in three series of funding in 2006, 2009 and 2011.
Douban’s has accomplished steady growth in the past few years, reaching over 100 million users in 2012. Its primary products include Douban FM, Douban Reading and Douban Movie.