|Series A, 7/2006 |
|Series B, 1/2010 |
|Series C, 9/2011 |
Bertelsmann Asia Investment Fund
Douban is a SNS featuring “lifestyle & culture” as its theme. It was initially launched in March 2005 as a review sharing platform for books, movies and music, and has developed into a prominent SNS provider.
Douban aims at helping urban people reveal the beauty of life using its desktop & mobile products. Douban’s core users are well-educated urbanites, including white-collar workers and college students.
Douban generates its income from advertising, interactive marketing and channel fee of book e-commerce.
Douban has raised over US$60,000,000 through three series of funding in 2006, 2009 and 2011.
Douban has seen steady growth in the past few years, reaching over 100 million users in 2012. Its primary products include Douban FM, Douban Reading and Douban Movie.