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General Information


San Francisco, USA




Service Providers



Forget Polls. Pick1 (Doochoo’s Product) transforms the old and boring widget into a real-time tool to collect, aggregate and share unique multi-dimensional opinions.

By using Pick1 you: a) gather precious context-rich insights and knowledge on your users, b) retarget them to extract more Market Research value or offer your own third-party targeted products/services, c) adapt content and advertising based on who’s visiting you. Customers are Big Brands and SMBs/blogs.

In a Tweet Pick1 is: “An end-to-end Real-Time Marketing solution based on Market Research automatized to super-personalize the World Wide Web users’ experience”.

Recent Milestones

  • Dollar
    Doochoo received $535k in Angel funding. (8/1/12)
    Posted 9/19/11 at 2:24am
  • Check
    Doochoo — first commercial deals with Brands and Advertising Agencies (11/1/11)
    Posted 8/24/12 at 5:56am
  • Check
    Doochoo — big press article on Jack magazine (first Italian tech magazine) (10/1/11)
    Posted 9/19/11 at 2:51am via
  • Check
    Doochoo — launch of the new Pick1 logo, SMB's beta product and homepage (9/1/11)
    Posted 9/19/11 at 2:43am
  • Check
    Doochoo — first ongoing revenues both from B2B and B2C (2/1/11)
    Posted 8/24/12 at 5:56am
  • Dollar
    Doochoo received $283k in Seed funding. (1/1/11)
    Posted 9/19/11 at 2:25am
  • Dollar
    Doochoo received $150k in Seed funding. (1/29/10)
    Posted 7/11/10 at 1:43am
  • Check
    Doochoo added Lorenzo Barbantini Scanni as Co-founder and Board Member. (1/1/10)
    Posted 7/11/10 at 1:36am



Doochoo screenshot
Above: Doochoo Screenshot -- #1
Uploaded: 10/25/10
Doochoo screenshot
Above: Doochoo Screenshot -- #2
Uploaded: 8/27/12


Launch DateDecember, 2010
Tags retargeting, bigdata, opinions, survey, poll, marketing, analytics, insight

Pick1 is the new standard in marketing, the awesome all-in-one solution for Retargeting and real time Market Research.

With Pick1 you can dig into big data, coming from the user’s social graph. We are a ‘Freebase’ for opinions and even for the users social profile.

Pick1 allows you to:

  • start knowing your audience better

  • dig into the big data and users social graph

  • create super-targeted ADV campaign based on your users opinions



Custom Frontend


Pick1 Dashboard


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    Pick1, first Italian social platform for opinions ( [edit]
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Last Edited 11/27/13

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