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Doochoo

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Market Research on Steroids: an innovative real-time geolocalized platform to collect, aggregate and share unique online opinions while increasing consumer engagement with brands.

The user creates a poll (advertiser), selects the touchpoints where to post the poll (FB Fan Page, websites, other SNs, QR code, …), or he can choose a 3rd party website (publisher).

Advertiser pays Publisher, Pick1 takes a cut of it. Advertiser has also the choice to reward the users who vote the poll.

Milestones

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• 
  Doochoo added Francesca Costaldi as Art Director. (9/1/10)
  Posted 9/19/11 at 2:34am
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  Doochoo added Nunzio Fiore as CTO and Developer. (9/1/10)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added Cesare Guarini as Advisor and Investor. (1/1/11)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added Pierfrancesco Cardillo as Sales (Italy). (6/1/11)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added Salvatore Brundo as Developer. (6/1/11)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added Mattia Gheda as Developer. (6/1/11)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added Aurora Chiste' as Community Manager and Digital PR. (6/1/11)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added Stefano Silvestrini as COO. (5/1/11)
  Posted 9/19/11 at 2:34am
• 
  Doochoo added IdaRose Silvester as Advisor. (11/1/10)
  Posted 9/19/11 at 2:29am
• 
  Doochoo added Enrico Carlesso as CTO. (5/1/11)
  Posted 9/19/11 at 1:35am
• 
  Doochoo added Leonardo Alessandroni as investor and B2B Sales for Italy. (1/1/10)
  Posted 9/19/11 at 1:28am
• 
  Doochoo added Andrea Vaccari as Advisor. (6/1/10)
  Posted 7/11/10 at 1:42am
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  Doochoo added Matteo Fabiano as Advisor. (4/2/10)
  Posted 7/11/10 at 1:41am
• 
  Doochoo added Lorenzo Thione as Advisor. (4/8/10)
  Posted 7/11/10 at 1:41am
• 
  Doochoo added Max Sgrelli as Advisor. (2/25/10)
  Posted 7/11/10 at 1:39am
• 
  Doochoo added Adriana Gascoigne as Advisor. (3/17/10)
  Posted 7/11/10 at 1:38am

Videos

Screenshots

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Above: Doochoo Screenshot -- #1
Uploaded: 10/25/10

Products

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Pick1

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Sources

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Pick1, first Italian social platform for opinions (dl.dropbox.com) [edit]