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General Information

Websitednaresponse.com
CategoryeCommerce
Email
Employees
Founded6/11
DescriptionMulti-Channel eCommerce

Offices

DNA Response, Inc.
411 First Avenue South
St. 304
Seattle, WA, 98104
USA

People

Founder, President, and CEO
Chief Financial Officer
CTO and VP of Engineering
Co-Founder, VP Business Strategy
VP Customer Relations and Operations
Director of Marketing

Funding

TOTAL $3.58M
VENTURE FUNDING TOTAL $3.58M
Venture Round, 6/11
Benaroya Capital
$575k
Venture Round, 2/12
Benaroya Capital
iSherpa Capital
Geoff Entress
Mark DiSalle
$3M

Tags

DNA Response

DNA Response, Inc. (DNA) provides turnkey Order Management, e-Commerce and On-line Marketing solution to the Direct Response industry. DNA combines state-of-the art cloud computing technologies and services from Amazon, PayPal and Google with its own proprietary technology to provide the industry’s leading turnkey solution. DNA’s unique ECOM2TM platform and services provide improved operational efficiency, reduced transactional costs and incremental revenue while eliminating credit card declines and fraud, and reducing product returns.

DNA Response is backed by Benaroya Investments, a leading private venture capital firm in the Northwest United States. Headquartered in Seattle, WA, DNA works closely with strategic partners in India and China.

Milestones

Videos

Screenshots

Sources

  1. Ex-Amazon.com exec scores cash to bring infomercials into the digital age (geekwire.com) [edit]
  2. Ex-Amazon.com manager lands $3M to bring late-night infomercial products to the Web (geekwire.com) [edit]
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Last Edited 2/2/12

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