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General Information


Main Office
372 West Ontario Street
Ste 301
Chicago, IL, 60654


Director of Partnerships
Sr. Software Engineer
Sr.Software Engineer


Angel, 5/2009
Angel, 4/2010
Series B, 1/2013
FireStarter Fund
RIME Communications Capital
Chicago Ventures




Founded as DIYSEO in 2009, UpCity is passionate about helping companies succeed in optimizing their digital presence. We offer Pathway™, a cost-effective platform for small businesses to get free traffic from the Web, and convert that traffic to revenue. While Pathway™ helps business owners discover and implement digital strategies, it also leverages game mechanics and step-by-step progression to create an engaging way to turn novices into online marketing experts. Pathway™ is available as either a self-directed DIY (Do-It-Yourself) solution, or as a full-service DIFM (Do-It-For-Me) alternative for companies that need more assistance. UpCity also makes the Pathway™ platform available to reseller channel partners seeking a white-label, turnkey solution to monetize and educate their SMB customers

Recent Milestones

  • Dollar
    UpCity received $2M in Series B funding. (1/16/13)
    Posted 1/14/13 at 2:59pm via
  • Check
    UpCity — DIYSEO Rebrands to UpCity, Secures $2 Million in Funding (1/16/13)
    Posted 1/17/13 at 3:44pm via
  • Check
    UpCity — DIYSEO Partners with SEOmoz’s Linkscape to Provide Link Data for the DIYSEO Platform and New SEO Report Card Tool (11/3/10)
    Posted 12/26/10 at 12:35pm via
  • Dollar
    UpCity received $1M in Angel funding. (4/6/10)
    Posted 4/6/10 at 10:14pm via
  • Check
    UpCity added Dan Olson as CEO. (9/1/09)
    Posted 1/18/10 at 8:18pm
  • Check
    UpCity added Julie Zare as Director of Client Services. (9/1/09)
    Posted 12/26/10 at 12:39pm
  • Check
    UpCity added Patrick Gavin as Co-founder. (7/1/09)
    Posted 4/4/10 at 4:38pm
  • Check
    UpCity added Andy Hagans as Co-founder. (7/1/09)
    Posted 1/18/10 at 7:50pm
  • Dollar
    UpCity received $500k in Angel funding. (5/20/09)
    Posted 4/7/10 at 3:44pm via
  • Check
    UpCity added Jim Holcomb as Director of Partnerships.
    Posted 1/14/13 at 2:55pm
  • Check
    UpCity added John Ewart as Infrastructure Architect.
    Posted 1/16/13 at 8:15am
  • Check
    UpCity added Fred Polgardy as Sr. Software Engineer.
    Posted 1/16/13 at 8:15am
  • Check
    UpCity added William H. Harle Jr. as Sr.Software Engineer.
    Posted 4/9/14 at 7:47am




  1. Techcrunch IT ( [edit]
  2. DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO ( [edit]
  3. Diyseo Rebrands as UpCity, Picks Up $2M Second Round ( [edit]
  4. DIYSEO Launches New SEO Report Card Tool, Partnership with SEOmoz's Linkscape ( [edit]
    DIYSEO Secures $2 Million in Funding, Rebrands and Expands Platform to Provide Inbound Marketing for SMBs ( [edit]
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Last Edited 4/9/14

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