|Description||The interactive advertising company|
|Angel, 6/2010 |
Diverse Business Angels
|Series A, 8/2011 |
Founded in 2009, Distribeo is a French start-up specialized in interactive mobile marketing. The company has 2 main activities: it acts as second screen agency thanks to the technological platform called “tvty”, and acts as editor of Scanbucks, in-store advertising mobile app.
Since its creation, Distribeo has been working on mobile issues for various clients : international brands, retail stores, TV channels, radio stations and e-commerce websites.
Today, the company is composed of 15 employees with various abilities : engineers specialized in research in mobile technologies, mobile marketing specialists and business development managers.
Distribeo developed over 6 patented technologies in France and Europe and obtained numerous rewards from industry peers.
|Launch Date||November, 2012|
|Tags||advertising, commercial, television, brand, communication, media, monitoring|
Alertvty is the first TV ads free monitoring tool for B2B and B2C professionals whether you work for an advertising agency, a consumer brand, specialized newspaper or magazine, consulting firm.
Create your own alert for TV ads and brands you are interested in (we already have over 950 brands in our database) and get email updates within 12 hours of the ad’s first broadcast.).
|Launch Date||September, 2012|
|Tags||advertising, interactive, second-screen, television, marketing|
Distribeo accompanies you in your second screen strategies from beginning to end : we help you identify your need, we provide the marketing solution then the technological product and we stand by your side from creation till post-implementation. All of our second screen patented technologies are capped by the name “tvty platform”.
Multitasking in front of your tv is now widely spread. Indeed, viewers are more and more incline to use a second screen whilst watching TV (phone, tablet, desktop…).
This new behavior raises a real challenge for professionals in this industry : How to efficiently gain back viewers’ attention ? How to create a link between the tv set and the second screen in use ?
In the meantime, second screen use creates new interaction and monetization possibilities for TV channels, radio stations, brands, service providers, e-commerce websites, retail stores, TV program providers, television manufacturers…
In order to demonstrate our second screen knowledge, and acting as a proof of concept, Distribeo launched tvty, a free mobile app game for iOS and Android systems allowing you to play live with all TV commercials. This app rests on 3 different technologies : tvty Sync, tvty Content, tvty Ads.
|Launch Date||February 1, 2011|
|Tags||advertising, in-store, mobile, application, gamification, brand, marketing|
Scanbucks allows its users to go on a treasure hunt in all French supermarkets. By scanning products barcodes, they can earn points that they then exchange with gifts.
Scanbucks is the last-meter (or in-store) advertising medium. With the guarantee that the user will hold the product in-store in order to scan the bar code, Scanbucks allows product enhancement in the store’s aisles and generates a very positive ROI for brands and partners.