| Acquired by | Ask.com |
| Price | $500M |
| Date | 2/00 |
| Terms | Stock |
| Category | Search |
| Employees | |
| Founded | 1998 |
| Description | Search Technology |
| DEBT TOTAL | $26M |
| Debt, 8/99 TA Associates Commonwealth Capital Ventures | $26M |
Direct Hit is a Massachusetts company that had developed a “click popularity” search technology, which was licensed to MSN and Lycos, among others. They were acquired by Ask.com in February of 2000.