| Website | desi-box.com |
| @desibox | |
| Category | Games, Video and Entertainment |
| Employees | 5 |
| Founded | 1/07 |
| Description | South Asian Music Site |
Desi-Box provides High Quality Videos from its own network but also obtains from artists promotional and free tracks they would be happy to let users download. Not only does this help Desi-Box it also began a new narrow against piracy. Desi-Box started with the promotion of existing artists but soon decided to give a platform for new and upcoming ones as well. The treatment they give to new artists is the same as to existing artists; they see no difference and believe in promotion of all exciting talent. Take for example their Eid feature in November 2008, which generated 75 000 hits on the day, where they decided to launch two new Singaporean Asian artists called Lady Kash and Krissy but also work with 5RB, H.A.S Productions and Filali. Not only did they push them on Desi-Box, sending out their name to 70 000 on their mailing list but also got them featured on other popular websites. Coupled with a full page feature on Eastern Eye and exposure of their track on the radio, Desi-Box look to leave no stones unturned
Desi-Box has not been shy in optimizing its coverage to an ever growing digital fan-base. Instead of Asian music fans visiting the site for all the latest news, Desi-Box brings all of this to the users by keeping fans up-to-date through social networking sites MySpace and Facebook. Not only does this bring all likeminded Asian music fans together it also allows for better promotion of new artists. Desi-Box’s ever growing thirst to cater for its fans means that everything that they do is of the highest quality.
Keeping users in touch with the latest news from the music scene and providing in-depth press releases has also been a focal point of Desi-Box. What’s more Desi-Box provide release dates of upcoming albums, allowing users to buy the album from the site, as well as offering users the chance to sample tracks and view the cover and track listing from upcoming albums. Other news features include behind the scenes of upcoming music videos and interviews with established and upcoming artists, having successfully interviewed artists such as Jay Sean and Shekie and Sham.
