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General Information

Websitedemdex.com
CategoryAdvertising
Employees7
Founded8/08
DescriptionBehavioral Data Bank

Offices

People

CEO and co-founder
CTO and co-founder
Chief algorithm officer

Funding

Competitors

Tags

behavioral-targeting, advertising

Demdex

Demdex lets advertisers and Websites create a “Behavioral Bank” full of robust user profiles with data captured from web properties, purchased from third-party data sellers or exchanges, and generated your ad campaigns.

The data then plugs into all the systems they currently rely upon for ad delivery, optimization, multivariate testing, analytics, exchange bidding,and more.

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Sources

  1. Company about page (demdex.com) [edit]
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Last Edited 6/18/09

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