| Website | demdex.com |
| Category | Advertising |
| Employees | 7 |
| Founded | 8/08 |
| Description | Behavioral Data Bank |
| Seed, 8/08 First Round Capital Genacast Ventures | $1.5M |
Demdex lets advertisers and Websites create a “Behavioral Bank” full of robust user profiles with data captured from web properties, purchased from third-party data sellers or exchanges, and generated your ad campaigns.
The data then plugs into all the systems they currently rely upon for ad delivery, optimization, multivariate testing, analytics, exchange bidding,and more.
