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Demdex

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Demdex lets advertisers and Websites create a “Behavioral Bank” full of robust user profiles with data captured from web properties, purchased from third-party data sellers or exchanges, and generated your ad campaigns.

The data then plugs into all the systems they currently rely upon for ad delivery, optimization, multivariate testing, analytics, exchange bidding,and more.

Milestones

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• 
  Demdex received $1M in Debt funding. (12/30/09)
  Posted 1/1/10 at 7:22am
• 
  Demdex received $1.5M in Seed funding. (8/08)
  Posted 6/18/09 at 6:12am
• 
  Demdex added Randy Nicolau as CEO and co-founder.
  Posted 6/18/09 at 6:12am
• 
  Demdex added Phil Grieshaber as CTO and co-founder.
  Posted 6/18/09 at 6:12am
• 
  Demdex added Bill Softky as Chief algorithm officer.
  Posted 6/18/09 at 6:12am

Videos

Screenshots

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Above: demdex
Uploaded: 1/1/10

Sources

1. Company about page (demdex.com) [edit]
2. SEC D (sec.gov) [edit]