Demantra provides planning solutions for marketing, sales, and supply chain departments in organizations. It offers Internet-enabled demand management solutions that provide online planning and decision-making environment; and trade promotions management solutions for managing trade and consumer promotional activities in companies. The company also provides inventory planning and optimization solutions, including supply chain planning. It offers its solutions to the consumer packaged goods, consumer electronics and technology, media and entertainment, pharmaceutical, consumer durables, and footwear and apparel industries. Demantra, Inc. was formerly known as Eventus Logistics, Inc. and changed its name to Demantra, Inc. in April, 2000. The company was founded in 1996 and is headquartered in Waltham, Massachusetts.
Oracle to acquire Demantra (news.cnet.com)