| Website | demandtec.com |
| Category | Software |
| Employees | |
| Description | merchandise and marketing optimization |
| Connect3 Systems, 2/09 | $13.5M |
DemandTec’s vision is for retailers and consumer products manufacturers to be able to work together collaboratively and efficiently, to blend art with science to understand consumer behavior, and to ultimately execute win-win plans that achieve their respective financial objectives and long-term loyalty to the brand or retail banner.
All without buying a single server.
In pursuit of this vision, DemandTec’s employees around the world are dedicated to achieving and continuously improving our ability to deliver on three strategic initiatives:
We will quantify consumer behavior within a scalable software-as-a-service platform by applying the industry’s most advanced science and analytics to data content from multiple sources.
We will integrate and optimize Pricing, Promotions, Assortment, Space, and Marketing decisions with software services based on that platform
And we will deploy all of the above on an online network of services and partner offerings that enables retailer-defined collaboration that improves effectiveness of plans and efficiency of the planning process for both retailers and consumer product manufacturers.
