| Website | decide.com |
| Blog | decide.com/shoppi... |
| @decide | |
| Category | eCommerce |
| Employees | |
| Founded | 2010 |
| TOTAL | $8.5M |
| VENTURE FUNDING TOTAL | $8.5M |
| Series A, 1/10 Madrona Venture Group Richard Barton | $2.5M |
| Series B, 4/11 Maveron Madrona Venture Group Ram Shriram Erik Blachford | $6M |
Decide is a shopping service that helps consumers purchase consumer electronics and home appliances with no regrets. The company utilizes proprietary data and predictive algorithms to tell shoppers when to buy with confidence or wait for a price drop or newer model to be released. Decide was co-founded by Internet search pioneer Oren Etzioni and has gained support from consumer Internet and eCommerce veterans. The company raised $8.5M in venture capital from Madrona Venture Group, Maveron, and angel investors.