| Series A, 9/07 Mayfield Fund Atomico Investments General Catalyst Partners | $5M |
Founded by Michael Wayne and Chris Kimbell, both formerly of Sony Pictures, deca.tv launches as a production house for mainstream digital entertainment.
The company received $5 million from Mayfield, Atomico and General Catalyst Parnters and will be putting the investment into finding and financing novel digital entertainment web properties. deca, however, will not serve as a destination for these properties, but rather invest in them and distribute them through their partner’s channels.
There is little word on what properties they will focus their money on, but they will be announcing their first 3 projects in the fall of 2007. Web video shows are definitely in the cards, with non-video properties on the horizon as well.
| Website | coolmom.com |
| Blog | coolmom.com/category/blog |
| Stage | Live |
| Launch Date | June 4, 2008 |
CoolMom is a professionally produced video site aimed at moms. CoolMom is a part of the DECA family of premium online social environments. The video blog provides a platform for mothers everywhere to share the funnier moments of motherhood.
The site is hosted and conceptualized by Daphne Brogdon, TV host, comic, writer and Hollywood producer, who currently hosts TV Guide Channel weekly series The Fashion Team.
Project Lore is a web show and website for MMOG gamers (specifically WoW). The show is hosted by Alex Albrecht, and features Joshua Brentano, Jerry Trainor, Brandon Sato, and Zand Broumand.
