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Acquired byDealerTrack
TermsCash and Stock

General Information


1 Howard St.
Burlington, VT, 05401
West Coast
1104 Highland Avenue
Manhattan Beach, CA, 90266


Chief Operating Officer
President and CEO
Board Director
Director (Board of Directors)
Digital Marketing Evangelist


HearForward, 8/2012
EpikOne, 1/2011


Venture Round, 1/2010
Venture Round, 8/2011
Accel Partners

Tags, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont,, representing the Digital Marketing Solutions group within Dealertrack, practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers.

About Us

Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1997 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found and begin redefining the expectations of the auto industry.

By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry.

But we didn’t just focus on the world outside – we looked inward, to see how we could create a work environment that was unlike any other – where the desire to be creative, innovative, healthy, expressive and fun were nurtured and appreciated at a whole new level.

It was the collective fostering of these missions that made what it is today: an 850-person strong company with bi-coastal offices serving 40 percent of the auto industry’s marketing needs; all made possible through a culture rich in openness, wellness, development, community engagement, and individuality.

Recent Milestones

  • Handshake was acquired by DealerTrack for $1B. (12/19/13)
    Posted 12/19/13 at 8:46pm via
  • Check — Rick Gibbs Becomes CEO of (12/5/12)
    Posted 3/6/13 at 10:33am
  • Handshake acquired HearForward. (8/20/12)
    Posted 3/6/13 at 9:43am via
  • Check — CRM Debuts at NADA 2012 (2/4/12)
    Posted 3/6/13 at 10:33am
  • Dollar received () in Venture Round funding. (8/25/11)
    Posted 8/25/11 at 8:14pm via
  • Check — Outside Magazine Names a Best Place to Work (8/15/11)
    Posted 3/6/13 at 10:33am
  • Check — Opened Manhattan Beach office to better service our west coast dealers. (5/1/11)
    Posted 3/6/13 at 10:33am
  • Handshake acquired EpikOne. (1/27/11)
    Posted 1/29/11 at 5:10am via
  • Dollar received $5M in Venture Round funding. (1/15/10)
    Posted 1/15/10 at 10:23pm via
  • Check — Americas 88th Fastest-Growing Private Company according to Inc. Magazine (8/24/09)
    Posted 3/6/13 at 10:33am
  • Check — We launched LIFE, our holistic wellness program, shortly after opening a new 65,000-square-foot, LEED Certified headquarters facility. The work environment boosts our energy and creative output, helps recruit and retain the industry's top talent, and fuel (1/1/08)
    Posted 3/6/13 at 10:33am
  • Check — Paid Search Domination: TotalControl Dominator, our breakthrough paid search tool, made it easy for dealers to master search engine marketing, and became the most-awarded paid-search tool in the industry. (1/1/06)
    Posted 3/6/13 at 10:33am
  • Check — First Integrated Platform: Intense collaboration among our Engineers led to a technical breakthrough: a shift to JAVA technologies, which made it possible to unite multiple digital tools into one easy-to-use technology "platform." (1/1/00)
    Posted 3/6/13 at 10:33am
  • Check — is Born: After prototyping new ways to reach customers through his dealership website, Mark Bonfigli teamed up with Mike Lane, Jamie LaScolea, Ryan Dunn, and Rick Gibbs for beers, burgers, and a discussion of how web systems could empower and a (11/1/98)
    Posted 3/6/13 at 10:33am
  • Check added Mark Bonfigli as Founder.
    Posted 1/15/10 at 10:23pm
  • Check added Michael Lane as Chief Operating Officer.
    Posted 1/15/10 at 10:23pm


Screenshots screenshot
Above: Solution
Uploaded: 3/6/13


  1. Kind of a big deal: Dealertrack buys for $1 billion ( [edit]
  2. Acquires hearforward to Expand Capabilities in Social Media Promotions and Analytics ( [edit]
  3. Acquires EpikOne ( [edit]
  4. Online Marketer Gets $5 Million ( [edit]
  5. Accel Puts Over $30M In Digital Marketing Platform For The Auto Industry ( [edit]
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Last Edited 4/7/14

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