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Acquired byDealerTrack
Price$1B
Date12/2013
TermsCash and Stock

General Information

Offices

Headquarters
1 Howard St.
Burlington, VT, 05401
USA
West Coast
1104 Highland Avenue
Manhattan Beach, CA, 90266
USA

People

Chief Operating Officer
President and CEO
Board Director
Director (Board of Directors)
Digital Marketing Evangelist

Acquisitions

HearForward, 8/2012
EpikOne, 1/2011

Funding

TOTAL $5M
FUNDING TOTAL $5M
Venture Round, 1/2010
$5M
Venture Round, 8/2011
Accel Partners

Tags

Dealer.com

Dealer.com, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont, Dealer.com, representing the Digital Marketing Solutions group within Dealertrack, practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers.

About Us

Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1997 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found Dealer.com and begin redefining the expectations of the auto industry.

By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry.

But we didn’t just focus on the world outside – we looked inward, to see how we could create a work environment that was unlike any other – where the desire to be creative, innovative, healthy, expressive and fun were nurtured and appreciated at a whole new level.

It was the collective fostering of these missions that made Dealer.com what it is today: an 850-person strong company with bi-coastal offices serving 40 percent of the auto industry’s marketing needs; all made possible through a culture rich in openness, wellness, development, community engagement, and individuality.

Recent Milestones

  • Handshake
    Dealer.com was acquired by DealerTrack for $1B. (12/19/13)
    Posted 12/19/13 at 8:46pm via pando.com
  • Check
    Dealer.com — Rick Gibbs Becomes CEO of Dealer.com (12/5/12)
    Posted 3/6/13 at 10:33am
  • Handshake
    Dealer.com acquired HearForward. (8/20/12)
    Posted 3/6/13 at 9:43am via dealer.com
  • Check
    Dealer.com — CRM Debuts at NADA 2012 (2/4/12)
    Posted 3/6/13 at 10:33am
  • Dollar
    Dealer.com received () in Venture Round funding. (8/25/11)
    Posted 8/25/11 at 8:14pm via techcrunch.com
  • Check
    Dealer.com — Outside Magazine Names Dealer.com a Best Place to Work (8/15/11)
    Posted 3/6/13 at 10:33am
  • Check
    Dealer.com — Opened Manhattan Beach office to better service our west coast dealers. (5/1/11)
    Posted 3/6/13 at 10:33am
  • Handshake
    Dealer.com acquired EpikOne. (1/27/11)
    Posted 1/29/11 at 5:10am via prnewswire.com
  • Dollar
    Dealer.com received $5M in Venture Round funding. (1/15/10)
    Posted 1/15/10 at 10:23pm via paidcontent.org
  • Check
    Dealer.com — Americas 88th Fastest-Growing Private Company according to Inc. Magazine (8/24/09)
    Posted 3/6/13 at 10:33am
  • Check
    Dealer.com — We launched LIFE, our holistic wellness program, shortly after opening a new 65,000-square-foot, LEED Certified headquarters facility. The work environment boosts our energy and creative output, helps recruit and retain the industry's top talent, and fuel (1/1/08)
    Posted 3/6/13 at 10:33am
  • Check
    Dealer.com — Paid Search Domination: TotalControl Dominator, our breakthrough paid search tool, made it easy for dealers to master search engine marketing, and became the most-awarded paid-search tool in the industry. (1/1/06)
    Posted 3/6/13 at 10:33am
  • Check
    Dealer.com — First Integrated Platform: Intense collaboration among our Engineers led to a technical breakthrough: a shift to JAVA technologies, which made it possible to unite multiple digital tools into one easy-to-use technology "platform." (1/1/00)
    Posted 3/6/13 at 10:33am
  • Check
    Dealer.com — Dealer.com is Born: After prototyping new ways to reach customers through his dealership website, Mark Bonfigli teamed up with Mike Lane, Jamie LaScolea, Ryan Dunn, and Rick Gibbs for beers, burgers, and a discussion of how web systems could empower and a (11/1/98)
    Posted 3/6/13 at 10:33am
  • Check
    Dealer.com added Mark Bonfigli as Founder.
    Posted 1/15/10 at 10:23pm
  • Check
    Dealer.com added Michael Lane as Chief Operating Officer.
    Posted 1/15/10 at 10:23pm

Videos

Screenshots

Dealer.com screenshot
Above: Dealer.com Solution
Uploaded: 3/6/13

Sources

  1. Kind of a big deal: Dealertrack buys Dealer.com for $1 billion (pando.com) [edit]
  2. Dealer.com Acquires hearforward to Expand Capabilities in Social Media Promotions and Analytics (dealer.com) [edit]
  3. Dealer.com Acquires EpikOne (prnewswire.com) [edit]
  4. Online Marketer Dealer.com Gets $5 Million (paidcontent.org) [edit]
  5. Accel Puts Over $30M In Digital Marketing Platform For The Auto Industry Dealer.com (techcrunch.com) [edit]
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Last Edited 4/7/14

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