|Description||Personalized Beauty Discovery|
|Seed, 3/2011 ||$150k|
TheBeautyCrush is the match.com for the beauty industry. We connect women looking for beauty products with brands looking for users and it’s all done through a proprietary algorithm.
Women love beauty products - it’s a $300bb global market after all - but they dont enjoy shopping for them: It’s confusing - hundreds of new products are released every year. Overwhelming - your average Sephora has over 10,000 different products. Time consuming - browsing through a department store or a beauty website takes hours looking for products. Unstructured - not every store carries the same products and requires training - there is no ‘how to guide’ for make up, women generally learn from their friends and peers.
TheBeautyCrush records a customers needs and wants in a 30 second interactive profile and offers personalized how to’s, a monthly subscription service, celeb looks, videos, etc.