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General Information



Chief Technology Officer
Chief Financial Officer
Chief Product Officer
SVP and GM, DLX Platform
Vice President Engineering
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TOTAL $41.5M
Series A, 10/2009
General Catalyst Partners
Costanoa Venture Capital
Sequel Venture Partners
Venture Round, 8/2012
Series B, 4/2013
Institutional Venture Partners
General Catalyst Partners
Costanoa Venture Capital
Sequel Venture Partners
Venture Round, 4/2014
Breyer Capital



Datalogix® is the industry-recognized leader at connecting digital media and offline purchasing data. We help more than half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompasses over $1 trillion in consumer spending and powers campaigns for more than 75% of online media companies. DLX ROI® is rapidly becoming the industry standard for measuring offline sales lift for digital media. Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net. Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based in Colorado, with offices in New York City, San Francisco, Boston, Chicago, Detroit, and London.

Recent Milestones



Datalogix screenshot
Above: Datalogix Screenshot -- #1
Uploaded: 6/25/11


  1. Datalogix Acquires Connection Engine ( [edit]
  2. MassHighTech ( [edit]
  3. SEC ( [edit]
  4. Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook ( [edit]
  5. Datalogix Receives Investment from Breyer Capital ( [edit]
  6. Firm That Measures Facebook ROI Hires MediaVest Exec As CMO ( [edit]
    Datalogix Nabs A CMO To Build The Brand And Court Agencies Globally ( [edit]
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Last Edited 4/9/14

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