|Seed, 6/2013 |
Novel TMT Ventures
Darby Smart is a do-it-yourself crafting startup working with top Pinterest designers of DIY accessories, fashion and home items to Kit, market and sell their projects to consumers, complete with all materials and instructions needed to complete the project.
Darby Smart was co-founded by Nicole Shariat Farb, former Head of Emerging Private Companies in investment banking at Goldman Sachs and Karl Mendes, a Senior Software Engineer from Eventbrite. The goal is to take advantage of the growing trend of people looking for inspiration and DIY crafts on Pinterest, while also tapping into the $29 billion crafting industry.
The startup offers pre-packaged Kits that have been compiled by popular designers on Pinterest. The Darby Smart team works closely with the project designers to test and identify the best possible materials for DIYers to create lasting products. Then, Darby Smart handles sourcing and purchasing the materials, to packaging the Kits and more. These Kits, which range from $25 to $45 each, include all the materials and instructions necessary to successfully complete the project at hand. Designers in turn receive a share of revenue from the kits sold.
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