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Acquired byYahoo!
Price$55M
Date10/10

General Information

Websitedapper.net
Blogdapper.net/news.php
Twitter@dapper_net
CategoryAdvertising
Emailinfo@dapper.net
Employees30
Founded10/06

Offices

Corporate Headquarters
290 King Street
San Francisco, CA, 94107
USA

People

Co-Founder and CTO
SVP Sales
Board
Board
Advisor and Strategist
Advisor

Former People

Co-Founder and COO
VP Product Management
VP R&D, GM Israel
Show All Former People

Funding

TOTAL $3M
FUNDING TOTAL $3M
Series A, 12/07
Accel Partners
Mitch Kapor
$3M

Competitors

Tags

Dapper

Dapper lets users extract and structure data from around the web, and then create useful services based around this structured information. For example, Dapper allows users to create an RSS feed based on any web site, even if it’s not theirs, or create Flash widgets that display results from queries of specific data sets. Essentially, Dapper allows users to create an API for any website or service, and easily create mashups using it. In addition, Dapper has preempted intellectual property concerns by creating a system for content owners to easily control how their content is used by others on the Dapper service.

Dapper has applied their underlying technology to the display advertising industry, allowing advertisers to create dynamic ads that incorporate content and functionality from their website, combining it with content from publisher sites. For example, Dapper powers ads in the travel vertical that bring back live hotel availabilities for cities that a user is reading about or searched for earlier.

Recent Milestones

Videos

Screenshots

Products

Dapper

Websitedapper.net
StageLive
Tags application-builder
Dapper screenshot
Above: Dapper Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Dapper

Sources

  1. Yahoo to Buy Dapper, Dynamic Display Ad Platform (clickz.com) [edit]
  2. Citation Needed [add]
  3. Why Did we sell Dapper to Yahoo? (shir.posterous.com) [edit]
    Dapper sold to Yahoo (it.themarker.com) [edit]
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Last Edited 6/7/13

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