|Description||Pay per performance mobile advertising p|
|Seed, 1/11 |
Western Investments Capital
Marc A. Meyer
CrowdMob is offering merchants and retailers a way to distribute their local deals through third-party apps, incentivizing mobile users to buy a deal in exchange for virtual currency or goods. Users who play certain mobile games on Android and iOS devices will see a nearby deal offered in a mobile ad, which they can purchase immediately without leaving the app.