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Post IPO Valuation

General Information


32, Rue Blanche
Paris, 75009, FRA
Criteo GmbH
Unterer Anger 3
München, 80331, DEU
US Headquarters
100 Avenue of the Americas
5th Floor
New York, NY, 10013


CEO & Co-founder
Chief Scientist & Co-founder
VP, Business Development
VP Engineering
VP, Mobile Product
Board Member
Show All People


AdQuantic, 4/2014
Tedemis, 2/2014 $29M


TOTAL $63.4M
Series A, 4/2006
IDInvest Partners
Elaia Partners
Series B, 1/2008
Index Ventures
Series C, 5/2010
Bessemer Venture Partners
Series D, 9/2012
SoftBank Capital




Criteo is the global leader in Performance Display. Thanks to Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every day Criteo generates millions of high-quality leads, through dynamically generated ads which are personalized with the products and services that consumers are searching for.

Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimization and an in-house creative studio.

Criteo partners with over 2200 leading ecommerce brands and operates in 32 countries across 5 continents. For more information, please visit

Recent Milestones

  • Handshake
    Criteo acquired AdQuantic. (4/11/14)
    Posted 4/11/14 at 10:04am via
  • Handshake
    Criteo acquired Tedemis for $29M. (2/20/14)
    Posted 2/20/14 at 10:03am
  • Stock
    Went public with stock symbol NASDAQ:CRTO. (10/30/13)
    Posted 10/29/13 at 11:06pm
  • Dollar
    Criteo received $40M in Series D funding. (9/25/12)
    Posted 9/25/12 at 9:29pm via
  • Check
    Criteo added Chris Scott as VP, Business Development. (4/2/12)
    Posted 7/24/12 at 3:36pm
  • Check
    Criteo added Greg Coleman as President. (4/7/11)
    Posted 4/8/11 at 1:06pm
  • Check
    Criteo added Andrew Buckman as VP Strategic Partnerships. (1/1/11)
    Posted 5/25/13 at 4:30am
  • Check
    Criteo added Charles Pitzer as Sales Director. (1/1/11)
    Posted 6/10/13 at 8:30am
  • Check
    Criteo added Julien Simon as VP Engineering. (10/1/10)
    Posted 5/3/13 at 3:59am
  • Check
    Criteo — Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time. (9/20/10)
    Posted 9/21/10 at 7:34am via
  • Dollar
    Criteo received $6.36M in Series C funding. (5/6/10)
    Posted 5/6/10 at 9:32am
  • Check
    Criteo added Karen Dayan as VP Marketing. (1/1/10)
    Posted 2/6/10 at 9:20pm
  • Check
    Criteo added Toby Coppel as Board member. (9/1/09)
    Posted 2/20/12 at 2:23pm
  • Dollar
    Criteo received $10.4M in Series B funding. (1/1/08)
    Posted 1/25/08 at 3:40am via
  • Dollar
    Criteo received $6.6M in Series A funding. (4/1/06)
    Posted 1/25/08 at 3:38am via
  • Check
    Criteo added yan georget as VP R&D.
    Posted 6/8/11 at 10:50pm



Criteo screenshot
Above: Criteo Homepage
Uploaded: 6/24/10
Criteo screenshot
Above: Criteo Homepage
Uploaded: 10/19/11


Criteo - Expand Your Search
Tags retargeting, remarketing, ppc, pay-per-click, cpc, cost-per-click, banner-ads

Founded in 2005 Criteo specializes in personalised retargeting. Criteo’s clients are typically transactional e-Commerce sites of all sizes across many verticals.

Criteo’s technology enables the retargeting of users who have left a retailer’s site with dynamic banners containing product specific information generated automatically in real time for each individual user. The content of each banner will depend on the behaviours exhibited by a user on his previous visits to an e-Commerce site.

These solution greatly increases customer retention and loyalty and can also be integrated as an on-site solution to increase conversion rates and average basket value. Criteo’s technology is plug and play and very simple to integrate; thus completely reducing any financial of resources requirements or any need for the use of highly technical expertise.

Criteo serves millions of personalised banners on a daily basis with a goal to become the leader in personalised retargeting on the Internet.

Criteo screenshot
Above: Criteo
Uploaded: 11/28/08
Criteo screenshot
Above: How retargeting works
Uploaded: 5/4/10
Criteo screenshot
Above: Personalized Retargeting Effectiveness
Uploaded: 5/4/10

Stock Price

Traffic Analytics






  1. Criteo Buys AdQuantic, A Startup That Applies Quantum Physics To Search Marketing ( [edit]
  2. Citation Needed [add]
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  5. EDGAR [edit]
  6. Criteo Nabs $40 Million in Funding at $800 Million Valuation ( [edit]
  7. Criteo Brings AdWords-Like CPC Bidding To Display Retargeting ( [edit]
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Last Edited 4/14/14

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