|Hello Bar, 8/2012|
Crazy Egg allows website owners to create tests to figure out what people are doing on their website.
CrazyEgg’s Confetti and Heatmap features are simple and affordable heat mapping tools that allow you to visually understand user behavior.
CrazyEgg claims their mouse tracking solution collects “more than 88% of the data you would collect using classic eye tracking tools”. This is clearly bullshit.
Elsewhere they’ve creatively interpreted the data with this statement “Carnegie Mellon Professor Reveals an 88% Correlation Between Mouse and Eye Movements.” In fact the paper actually says “Among the regions that the eye gaze didn’t visit, 88% of them were not visited by the mouse cursor either.” For example, if there is some non-meaningful whitespace region in a no-man’s-land margin, there is a high chance that neither the mouse or eye will go there. That’s not at all the same as a 88% correlation on where they DO go.
This is what it really looks like http://www.flickr.com/photos/max_hodges/10974430496/
The correlation could only be considered high if you are using a very course unit of measure for a ‘region’.
Heat Map - A picture of where people clicked on your site. This tells you whatâ€™s hot and whatâ€™s not, so you can make change that matter.
Confetti - Find out where people click based upon the things like: Top 15 Referrers, Search Terms, Operating System, Browser, etc…
Overlay - Learn more about each element on your page.