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General Information

Offices

Corporate HQ
1453 Third Street Promenade
Suite 370
Santa Monica, CA, 90401
USA
Israel Office
HaSadna 7
Ra'anana, ISR
New York Office
11 West 42nd St
New York, NY, 10110
USA

People

Co-Founder
CEO
CFO
CMO
CTO
VP Engineering
Board of Directors
Board Member
Investor

Funding

TOTAL $5M
FUNDING TOTAL $5M
Series A, 1/2009
MHS Capital
Founder Collective
Bessemer Venture Partners
Series B, 1/2013
Bessemer Venture Partners
DAG Ventures
$5M

Competitors

Tags

Convertro

Convertro provides clients with actionable spend recommendations that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by means of its algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica (California), and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.

Recent Milestones

Videos

Above:

Jeff Zwelling, Convertro CEO, on Bloomberg TV

Added: 10/24/13

Screenshots

Convertro screenshot
Above: convertro website
Uploaded: 2/15/13

Sources

  1. Citation Needed [add]
  2. Convertro Closes $5M Series B Funding (finsmes.com) [edit]
  3. Convertro Taps Avedissian As COO (socaltech.com) [edit]
    Citation Needed [add]
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Last Edited 2/4/14

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