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Convertro

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Convertro provides advertisers enhanced transparency into the effectiveness of their marketing channels by tracking all customer-initiated marketing interactions with their sites, rather than simply focusing on the last click. Using technology beyond cookie tracking, Convertro is able to provide a richer data set that is not subject to problems that plague cookies, such as deletion, expiration or cross-domain issues. Convertro provides an interactive platform for marketers to perform detailed analysis of this robust data in real time, allowing them to get a better understanding of the actions that are actually driving sales, thereby facilitating better-rationalized marketing decisions.

Milestones

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• 
  Convertro added David Perez as CMO. (6/1/09)
  Posted 3/29/12 at 11:30pm
• 
  Convertro added Jeff Zwelling as CEO. (6/1/09)
  Posted 1/21/12 at 9:11pm
• 
  Convertro added Jeremy Levine as Board of Directors. (1/1/09)
  Posted 1/17/12 at 9:03am
• 
  Convertro added Jon Shoff as VP Sales.
  Posted 1/17/12 at 7:59am
• 
  Convertro added Gary Gurevich as CTO.
  Posted 1/17/12 at 7:58am
• 
  Convertro added David Feldman as CFO.
  Posted 1/17/12 at 7:58am
• 
  Convertro added Armen Avedissian as COO. (1/17/12)
  Posted 1/17/12 at 7:57am
• 
  Convertro added Joshua Stylman as Investor.
  Posted 3/20/11 at 7:59pm
• 
  Convertro received in Series A funding. (1/1/09)
  Posted 1/17/12 at 9:02am
• 
  Convertro received in Series A funding. (1/1/09)
  Posted 1/17/12 at 8:02am
• 
  Convertro received in Series A funding. (1/1/09)
  Posted 1/17/12 at 8:01am
• 
  Convertro received in Series A funding. (9/1/09)
  Posted 1/17/12 at 8:01am
• 
  Convertro — Convertro Taps Avedissian As COO (1/17/12)
  Posted 1/17/12 at 8:47am via socaltech.com

Videos

Screenshots

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Above: Convertro
Uploaded: 9/15/11

Sources

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Convertro Taps Avedissian As COO (socaltech.com) [edit]