| Website | convertro.com |
| Blog | convertro.com/cat... |
| Category | Software |
| Phone | 1-424-234-1482 |
| Employees | |
| Founded | 2009 |
| VENTURE FUNDING | |
| Series A, 1/09 MHS Capital | |
| Series A, 1/09 Founder Collective | |
| Series A, 1/09 Bill Wise | |
| Series A, 9/09 Bessemer Venture Partners |
Convertro provides advertisers enhanced transparency into the effectiveness of their marketing channels by tracking all customer-initiated marketing interactions with their sites, rather than simply focusing on the last click. Using technology beyond cookie tracking, Convertro is able to provide a richer data set that is not subject to problems that plague cookies, such as deletion, expiration or cross-domain issues. Convertro provides an interactive platform for marketers to perform detailed analysis of this robust data in real time, allowing them to get a better understanding of the actions that are actually driving sales, thereby facilitating better-rationalized marketing decisions.