| Website | contextweb.com |
| Blog | blog.contextweb.com |
| Category | Advertising |
| Phone | 212.679.1412 |
| Employees | |
| Description | Online advertising exchange market |
| Total | $38M |
| Series A, 6/04 DFJ Gotham Ventures Draper Fisher Jurvetson New Atlantic Ventures | $3M |
| Series B, 6/05 Draper Fisher Jurvetson Updata Partners DFJ Gotham Ventures | $9M |
| Series D, 7/08 Investor Growth Capital Draper Fisher Jurvetson DFJ Gotham Ventures Updata Partners | $26M |
ContextWeb, Inc. was founded in 2000 and launched the ADSDAQ Exchange in 2005. It is the only online exchange where both advertisers and publishers have complete control. The exchange’s patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange “brand-safe” and comparable to a site-specific or portal buy.
The ADSDAQ Exchange ranks among the top 20 ad-supported properties, according to comScore Media Metrix, and reaches +105 million monthly unique visitors (August, 2008). The exchange includes more than 400 advertisers, including all of the top 10 marketing organizations, and more than 7,000 publishers. In 2007, Deloitte’s New York Region Technology Fast 50 recognized ContextWeb as the 17th fastest growing company in the New York area. The company’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners, Investor Growth Capital and Gold Hill Capital.
| Website | contextweb.com/aboutus/contextad-t |
| Tags | advertising |
ContextAd is a contextual advertising solution that uses the context surrounding the key concept of each page to reach the most precise page definition possible. It matches this definition to the proper keyword and topic area. ContextAd uses context to identify the most accurate keywords and derive the most relevant match between Web page and advertiser.
