|Description||Media buying platform - RTB ad exchanges|
|Angel, 1/07 |
|Series A, 9/10 |
New York-based Contextin is a revolutionary display media buying platform. Founded in 2010, Contextin uses novel pattern recognition algorithms to enhance online advertising performance. Unlike conventional demand-side platforms that must be supplied with predetermined audience criteria, Contexin uses an automated discovery engine to identify user groups, based on hundreds of non-traditional attributes, with the highest probability of response - and to price and buy placements accordingly. The result is dramatically higher ad performance, optimized costs (CPM, CPA or CPC), and capture of previously untapped audiences.
Some of the web’s leading brands are transforming their ad buying model with Contextin, including Capital One, Microsoft, Swarovski, Kellogg, Subway, YouTube and more.
Contextin is a privately held company headquartered in New York City with R&D in Tel Aviv.