|Description||Media buying platform - RTB ad exchanges|
|Angel, 1/2007 |
|Series A, 9/2010 |
New York-based ConvertMedia, previously ContextIn, is a revolutionary display media buying platform for performance driven marketers. Founded in 2010, ConvertMedia uses novel pattern recognition algorithms to enhance online advertising performance. Unlike conventional demand-side platforms that must be supplied with predetermined audience criteria, ConvertMedia uses an automated discovery engine to identify user groups, based on hundreds of non-traditional attributes, with the highest probability of response - and to price and buy placements accordingly. The result is dramatically higher ad performance, optimized costs (CPM, CPA or CPC), and capture of previously untapped audiences.
Some of the web’s leading brands are transforming their ad buying model with ConvertMedia, including Capital One, Microsoft, Swarovski, Kellogg, Subway, YouTube and more.
ConvertMedia is a privately held company headquartered in New York City with R&D in Tel Aviv.