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Context Optional

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Context Optional provides social marketing software and services to global brands and advertising agencies.

The company offers marketers comprehensive solutions to build, manage, monitor and measure brand presence across the social web. By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers effective social CRM and marketing solutions to Fortune 500 brands and agencies.

Recent Milestones

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• 
  Context Optional was acquired by Efficient Frontier for $50M. (5/4/11)
  Posted 5/4/11 at 7:42pm via efrontier.com
• 
  Context Optional — Launched 1st product for Facebook Places: Context Optional's Facebook Places Check-In Leaderboard (9/8/10)
  Posted 10/26/10 at 9:34am via techcrunch.com
• 
  Context Optional acquired unwrap. (6/15/10)
  Posted 6/15/10 at 5:55pm via techcrunch.com
• 
  Context Optional added Grant Goodale as Product Architect. (6/1/06)
  Posted 5/2/13 at 5:20am
• 
  Context Optional added Scott Kleper as CTO & co-founder.
  Posted 2/22/10 at 3:59pm
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  Context Optional added Kevin Barenblat as CEO & co-founder.
  Posted 2/22/10 at 3:59pm

Videos

Screenshots

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Above: Context Optional Homepage 10/10
Uploaded: 10/26/10

Sources

1. Taking the Lead in Social Media Marketing: Efficient Frontier Acquires Context Optional (blog.efrontier.com) [edit]
2. Context Optional Acquires Facebook App Development Platform Buzzeo (techcrunch.com) [edit]
TechCrunch (techcrunch.com) [edit]