|Acquired by||Efficient Frontier|
|Description||social marketing company|
Context Optional provides social marketing software and services to global brands and advertising agencies.
The company offers marketers comprehensive solutions to build, manage, monitor and measure brand presence across the social web. By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers effective social CRM and marketing solutions to Fortune 500 brands and agencies.
Kevin Barenblat, Context Optional CEO, interviewed on Facebook LiveAdded: 10/28/10